<![CDATA[Welcome to AffinityMotions - News]]>Tue, 10 Sep 2019 00:46:17 +0800Weebly<![CDATA[Real Estate Conversations #4 With Nicholas Woon ERA]]>Tue, 03 Sep 2019 07:37:26 GMThttp://affinitymotions.com.sg/video-news/real-estate-conversations-4-with-nicholas-woon-era
When embarking on a new career as a realtor, how does someone young establish their credibility among potential clients? There are multiple obstacles to surmount including:

1) Lack Of Initial Portfolio
2) Wrong Perception That Being Young Equates To Inexperience & Poor Knowledge
3) Warming Up Of Mostly Cold Leads


Let Nicholas share with you how he managed to overcome some of these initial difficulties through doing video!

Subscribe To Nicholas Woon's Channel:
https://www.youtube.com/channel/UCBb7K_A98p5vmd4309wsXvQ

Like Nicholas Woon on Facebook:
https://www.facebook.com/nicholaswoonERA/

Subscribe to AffinityMotions Channel:
https://www.youtube.com/c/AffinityMotions

Watch Our Educational Series For Singapore Real Estate Agents:

https://www.youtube.com/playlist?list=PLiZ2Az2GtZccGa6rKi0lAEkfdLoioggeW

We wish you all the best in your video marketing efforts! If you need some help getting started on doing videos, do drop us a line!
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
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<![CDATA[Real Estate Conversations #3 With Alex Goh Propnex]]>Mon, 26 Aug 2019 07:29:56 GMThttp://affinitymotions.com.sg/video-news/real-estate-conversations-3-with-alex-goh-propnex
How does a realtor who's naturally camera shy and introverted break out of their shell to get started on doing videos? Let Alex Goh, who's been there and done that, share his experience and show you the way! Besides helping him to gain personal confidence, we chat on how doing so has also consequently helped him gain the confidence and trust of new clients!

Like Alex Goh on Facebook:
https://www.facebook.com/Alexgohbk/

Subscribe To Alex Goh's Channel:
https://www.youtube.com/channel/UCFuS3qEwq33BIHn3M8znZpw

Like AffinityMotions On Facebook:
https://www.facebook.com/AffinityMotions/

Subscribe to AffinityMotions Channel:
https://www.youtube.com/c/AffinityMotions

Watch Our Educational Series For Singapore Real Estate Agents:

https://www.youtube.com/playlist?list=PLiZ2Az2GtZccGa6rKi0lAEkfdLoioggeW

We wish you all the best in your video marketing efforts! If you need some help getting started on doing videos, do drop us a line!
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[What AffinityMotions' Clients Say About Us]]>Wed, 21 Aug 2019 02:57:17 GMThttp://affinitymotions.com.sg/video-news/what-affinitymotions-clients-say-about-us
We have completed 600+ Property Videos satisfactorily for our clients over the last 3 years! AffinityMotions' absolutely delighted to invite some of our esteemed clients to say a few words about their experience working with us. Special thanks to the featured clients for sparing your precious time to do filming!

Andreas And Adrienne:
https://www.facebook.com/andreas.adrienne.realestate/

Goh Sing Yee:
https://www.facebook.com/singaporeurbanspaces/

Joel Li:
https://www.facebook.com/ask.homelink/

Joseph Tan:
https://www.facebook.com/JosephTan74/

Joseph Lim:
https://www.facebook.com/JosephLimProperty/

Don Tay:
https://www.facebook.com/dontayproperties/

Lawrence Khoo:
https://www.facebook.com/Lawrence-Khoo-It-gets-better-everytime-352316848716976/

We would also like to extend our gratitude to our many other clients for your unwavering trust and support. Your useful feedback encourages us to serve you even better by helping us fine-tune and make improvements to our processes! 

For those we've yet to work with, if you're interested in partnering up to leverage on engaging videos to enhance your online social marketing efforts, feel free to drop us a line!
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Singapore Property Agents: Raising Yourself Above The Tide Of Portal Price Hikes!]]>Wed, 14 Aug 2019 03:12:08 GMThttp://affinitymotions.com.sg/video-news/singapore-property-agents-raising-yourself-above-the-tide-of-portal-price-hikes
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As a Singapore realtor, feeling indignant about the recent news of PropertyGuru's impending price hikes to continue listing on their platform? You're not alone as thoughts of resignation and helplessness have been stirred up among many agents who are left with few other options. Without a doubt, PropertyGuru may be one of the most dominant property portal  in Singapore that almost all property buyers will visit, but is it really true that realtors have no other alternatives going forward?​

PropertyGuru Is Previously The Game Changer  
As the groundbreaking pioneer in the Property listing portal space, PropertyGuru revolutionised the way property is marketed in Singapore. Before they started in 2006, the only way property agents could market their listings was mainly through newspaper classified ads, paying their dues to SPH then for the privilege of advertising. To look for a new resale home, property buyers would have to go through a tedious process of buying physical newspapers, squinting their eyes to sieve through the hundreds of ads which relied on only text to capture their attention.
How Time Has Changed Since Then  
Now, newspaper adverts probably can only reach a small niche of less tech-savvy, older generation audiences. Younger and more savvy buyers are likely to go online to portals such as Propertyguru, 99.co and SRX, put in their relevant search criteria, and instantly find thousands of listings vying for their attention! In this battle to capture the most eyeballs, ultimately the established agents with the most funding to buy the most credits to continue pushing their listings higher wins the game. How is the new or less established RES who is ever so overly reliant on portals as the only source of new leads ever going to succeed, 
swimming against the tide of big fishes and price hikes? Time to think out of the box instead of passively feeling stuck!
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The Time Is Now Ripe To Reverse The Game?
In this age of social media, instead of relying on paid listings on property portals to bring in potential leads, why not bring your listings directly to potential leads on their smartphones instead? While property portals restricts the type content you can upload ie. pictures, descriptions of your listings, sponsored ads on social media are a game changer as it is only up to your imagination to create almost any type of content including value-adding videos to pull in new leads for yourself! Especially through video content featuring yourself, a key benefit is that you get to interact with your target audience in a way that static image ads nor any write-up simply cannot do. This distinguishes and raises you above the crowd that congregates only on property portals, breaking you free of this over-dependence on a single platform. Instead, the focus changes to establishing a strong personal branding for yourself to secure a new pipeline of your own leads going forward! 


Make Investments On Yourself, Not Platforms Beyond Your Control
PropertyGuru is where they are today because of the value they have created over the years as the go-to site for home buyers to read up on anything property related or to look up new listings. This dominant presence is without a doubt due to the huge investments they have made to stay on top of their game! No wonder they have the ability to generate leads for you, their end-clients. ​To put it more bluntly, are you making the investments in your own business to create the same value in order to start generating leads on your own? 
[Singapore Mobile Penetration Rate]
With the rapid rise of the social media era, Singapore's mobile penetration (154.1% in May 2019) is higher than before ie. 1.5 mobile subscription plan for every single person in Singapore. Instead of passively paying third-party property portals to bring leads to you, start actively diversifying your source of leads by creating and putting up value-adding video content, making yourself directly known to your target audience, as video content is king on social media!
How Can A Small Fish Win Over A Big Fish?
Are property portals still going to be the mainstay in property marketing, or is the social media disruption already here? Only time will tell! Ever since we started doing property videos in 2016, we've helped 200 over realtors raise their property game and kickstarted the trend of video marketing in real estate, giving them a welcomed new diversified source of leads. ​It is possible that a small fish like you can win over the big fishes by raising up your game! If you are unsure of whether video is the right fit for you or need help in getting your videos right, we'll be happy to assist with our valuable expertise from having done over 600 property videos in the last 3 years! As always, we'll be happy to share more with you!
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Singapore Business Educational Video - Real Estate Conversations #2 With Eric Yeo SG Property Couple]]>Thu, 08 Aug 2019 02:48:22 GMThttp://affinitymotions.com.sg/video-news/singapore-business-educational-video-real-estate-conversations-2-with-eric-yeo-sg-property-couple
Another one of the first pioneers in Real Estate that started and continue to use video to brand and market themselves is Eric Yeo from Eric & Nicole - SG Property Couple. 

On a Monday morning without the blues, we caught up with Eric to chat about his experience using video marketing, and find out his thoughts on how to stay relevant while continuing to establish his personal branding in the business! Thank you Eric for your awesome sharing!

Subscribe To Eric & Nicole Channel:
https://www.youtube.com/channel/UC0E8VDerbrq8M8OetKncSZA

Follow Eric & Nicole - SG Property Couple on Facebook:
https://www.facebook.com/SGPropertyCouple/

Like AffinityMotions On Facebook:
https://www.facebook.com/AffinityMotions/

Subscribe to AffinityMotions Channel:
https://www.youtube.com/c/AffinityMotions

Watch Our Educational Series For Singapore Real Estate Agents:
https://www.youtube.com/playlist?list=PLiZ2Az2GtZccGa6rKi0lAEkfdLoioggeW

We wish you all the best in your video marketing efforts! If you need some help getting started on doing videos, do drop us a line!
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Start Your Real Estate Salesperson (RES) Career On The Right Foot In Singapore]]>Wed, 31 Jul 2019 05:31:33 GMThttp://affinitymotions.com.sg/video-news/start-your-real-estate-salesperson-res-career-on-the-right-foot-in-singaporePicture
Congrats on passing your RES exams! Starting as a Real Estate Salesperson can be very stressful, from having to decide which Singapore licensed property agency to join, and whether to dabble in it as a part-timer first, or plunging straight in as a full-timer! 

Where To Start?
Joining a more reputable licensed agency will also help you initially by providing the necessary training and support to kick start your fledging career. Of course, being self-employed, there are also start-up fees to think of including CEA Registration Fee, a new wardrobe for work, name cards, and other miscellaneous costs. 

Who's Your Competition?
When you first chose real estate as a career, you probably would have thought how it could potentially provide you with immense freedom without any cap in income. Did it also occur to you that as of July 31, 2019, there are already 30,530 CEA registered real estate salesperson in Singapore? Ultimately, your success depends on how you persevere against these odds, and how motivated you are to achieve the goals you set for yourself. But as a relatively new entrant, how are you going to stand out from this crowd of more experienced and knowledgable realtors?  

How To Stand Out Among Stiff Competition?
Thankfully, the emergence and rise of social media have helped made it easier for you to stand-out among your competition! By effectively focusing your branding and marketing efforts on social media, you're able to cut through the clutter and reach your target audience directly.  Don't take our word for it, do your research and see if this is what the more successful trendsetters in your industry have been doing! To showcase your sincerity and value-add as a newcomer, one of the best ways is by personally reaching out to potential leads through videos!

Start Your New Career On A Firm Foundation
Start your business on the right foot by leveraging on video marketing as the firm foundation to brand your new business! If you need help in getting your videos right, we'll be happy to assist with our valuable expertise from having done over 600 property videos in the last 3 years! To sweeten the deal only for new RES, take 15% off for your first 3 videos. Wishing you all the best in your new career, do contact us to see if you qualify for our new RES promo!

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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Choosing A Reliable Video Production Company For Singapore Property Agents]]>Fri, 19 Jul 2019 04:15:43 GMThttp://affinitymotions.com.sg/video-news/choosing-a-reliable-video-production-company-for-singapore-property-agents
​Having trouble choosing the best Singapore video production company to create property videos for growing your real estate brand and business? With so many videography companies to choose from, you have a big headache especially when your budget is limited! Even so, engaging a company based on the lowest quote may not be your best option, ever heard of the phrase "if you pay peanuts, you get monkeys"?  
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Property Video Production Is A Multi-step Process
In real estate video production, it's a drawn-out process requiring asking for a quote, scheduling a time slot, pre-production that includes scripting, actual filming, post-production with editing and finally delivery of your video thereafter. Especially if you require a video home tour to be out quickly to market your property listing, engaging a reliable and well-honed team to service you is especially important, since 
you have your own client to answer to!
Why Compromise Your Reputation With Clients?
​Ever encountered disreputable companies that compromise the delivery of your video with lengthy delays, unreachability, and most importantly cutting corners during filming and dubious shortcuts during editing to deliver sub-standard work? When your brand and reputation takes the blame, we feel your pain! 

Are You Really Getting The Real Deal?
To give lower price, there are many unethical ways to cut corners such as the use of low-end equipment, hiring unexperienced and untrained interns for filming and editing. Another way is mixing in the illegal use of uncredited images, music and other video clips protected rightfully by copyright law to save time instead of doing proper filming or editing. Do you know that most images and maps on Google are protected by copyright law unless explicitly stated otherwise?

Don't Break The Law Knowingly
Unfortunately, for real estate video projects that you commission as a business, the term "fair use for non-commercial or educational purposes" does not apply. Google and 
Youtube respects copyrights. Don't risk receiving a takedown notice from Google for the video you've already paid for by infringing Singapore copyright laws unknowingly, or even worse, get hauled up into court by their respective copyright owners. 
If drone footages are ever used in your video, ensure that the footage has been taken by a drone-licensed company with permits from the proper authorities or you may unwittingly have to face dire legal action from the authorities. 

Do Your Due Dilligence
Before hiring anyone or untested company, make the effort to do proper research by checking on their track record, portfolio and make proper clarifications if need be before engaging them. Carelessly turning a blind eye to save on pennies is wilful ignorance and never an excuse for your defence in the eyes of the law.
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Price is what you pay. Value is what you get."
- Warren Buffett
Since 2016, AffinityMotions has been the premier property video production company in Singapore. Having created more than 600 property related video till date and still counting, let our portfolio and numbers speak for itself. If you need a highly reliable videography company to serve your needs at reasonable and competitive rates, do contact us to find out more!
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Real Estate Conversations #1 With Melvin PropertyLimBrothers]]>Wed, 10 Jul 2019 12:35:55 GMThttp://affinitymotions.com.sg/video-news/real-estate-conversations-1-with-melvin-propertylimbrothers
One of the first pioneers to use video successfully for Real Estate is without a doubt Melvin Lim from PropertyLimBrothers. AffinityMotions is delighted to sit down together with Melvin to start an interesting conversation regarding his journey using video in his property business. Watch the video above as he shares his valuable experience and insights about using video marketing! 

Subscribe To PropertyLimBrothers Channel:
https://www.youtube.com/c/PropertyLimBrothers

Follow PropertyLimBrothers on Facebook:
https://www.facebook.com/PropertyLimBrothers/

Watch Our Educational Series For Singapore Real Estate Agents:
https://www.youtube.com/playlist?list=PLiZ2Az2GtZccGa6rKi0lAEkfdLoioggeW

Thank you Melvin for opening up your office to us!

If you need some help getting started on doing videos, do drop us a line and we wish you all the best in your video marketing efforts! 
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Singapore Property Agents: How To Do Well Even When The Property Trend Is Bad]]>Sat, 06 Jul 2019 07:36:22 GMThttp://affinitymotions.com.sg/video-news/singapore-property-agents-how-to-do-well-even-when-the-property-trend-is-badPicture
Dear Singapore Property Agent, wouldn’t it be great if you’re able to pull in consistent leads, and be able to close buyers and sellers irregardless of how the property market is actually doing? Unfortunately, in the business and real estate sector you are in, the property trend moves in cycles and are very vulnerable to existing government policies and unpredictable cooling measures! 

In recent news, we are both shocked and saddened to read about the ongoing trial of a former top property agent’s dramatic fall from grace that eventually led him to commit an unforgivable crime. All seemed well until he experienced a drop in income between 2013 and 2015 as the property market became "bad" due to cooling measures, and he had "no mood to work". When the property market is on a strong uptrend or at its peak, you are likely to perform well without putting in much effort as deals come by frequently and are easy to close. However, if you do nothing when times are good to prepare yourself for the inevitable downtrend in the horizon, this complacency may eventually become your downfall!

“By failing to prepare, you are preparing to fail.” 
― Benjamin Franklin
Regardless of any housing trend, there are always needs in the market for new houses to be bought, or resale houses to be sold because of different milestones in individuals' life, or other personal reasons. The only difference is the fluctuating size of this property pie and how big a slice you can potentially secure. In weak markets, this is where your personal branding efforts and the long-term lead pipeline you have grown will make a difference whether you’ll still be able to do well or begin to falter like someone less prepared​.
Fortune favours the prepared mind.”
―  Louis Pasteur
During the most uncertain times, people will tend to do very thorough research and seek out the best advise for high quantum value item such as a property. How do you establish yourself as the go to real estate expert that they will likely find help from if there's such major decisions to be made? More likely than not, your investment of time, money and effort to establish a credible presence online will pay off then, especially if you already have a large following with tons of value-adding video content on property-related topics for their reference!

With the popularity of social media and video sharing platforms such as Facebook, Instagram and Youtube among others, there's no better time to build your personal brand and presence than right now! Start curating and sharing useful content, particularly in the trending video form, to be top of mind and pull in consistent leads regardless of how the actual property market is doing. If you need some help getting started on doing videos, do drop us a line and we wish you all the best in your online marketing efforts! 
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Singapore Property Agents Time To Up Your Game With Video Marketing]]>Thu, 27 Jun 2019 02:36:31 GMThttp://affinitymotions.com.sg/video-news/singapore-property-agents-time-to-up-your-game-with-video-marketing
Wondering how video marketing can be used to up your real estate business game? Earlier in June, AffinityMotions had the pleasure to be part of a Property Agent Engagement Event organized by Far East Hospitality at Oasia Novena Hotel on 4th Jun 19!

For those who missed out the event, invest 30 mins to watch the video above of our entire sharing. Gain insights on the video marketing trends and learn tips to overcome barriers stopping you from doing video marketing! We are happy to share with agents across various agencies how video marketing can be used to build their branding, and how they can get started if they haven’t done so!

If you are convinced of the benefits of video marketing after watching, start leveraging on videos to add a valuable arsenal into your marketing mix and gain a branding advantage in the second half of the year by staying ahead of the competition! ​​Get in touch with us for us to share more or have a no-obligation discussion to see how video marketing can work for you, we're always open to having coffee!
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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