The implicit value of doing engaging videos is that they capture attention while staying online forever. What most people misunderstand is that Video marketing is not merely used to sell just a specific listing, but leverage you can use to build your branding. If a potential client ever seen you on video, versus an agent who's totally unfamiliar, who do think they will approach when the time is ripe for them to sell or buy a sell a house?
It takes many stages before someone engages your service, it starts from awareness. The quality of presentation will ultimately influence their consideration i.e static image vs engaging video, amateur vs professionally produced content. The quality is a reflection of your branding and professionalism in the business.
If YOU are not a BRAND, you are a COMMODITY!
By this time, you would have seen other agents getting fantastic results from video marketing, but what's stopping you? Of course, there are certain reasons why you have not started yet.
Barrier 1) Fear
Will I look stupid? What if there are Negative comments? I just don't know what to say! It's ok, those are all valid concern but if your inner critic is hindering your success, it has to go immediately! The first video is most difficult but it doesn't have to be perfect the first time. The old saying applies, "Practise makes Perfect."
Barrier 2) Copywriting
The appeal of the video is only as good as the script. To create engaging videos, time needs to be invested for every single listing to do proper research and draft out a script before filming can take place. Not any script with merely the facts, but an appealing one to make your listing stand out.
Barrier 3) Equipment Cost and Overheads
How much does it cost to get started? If you like to get started yourself, expect an outlay of at least $10,000. A good camera body, wide angle plus zoom lenses, camera gimbal, camera slider, video lights, wireless mics, computer for editing. And most important lastly, someone skilled to film you and edit the video after!
With the above in mind, look into your inner self, and if you decide to make video marketing work for you just as it has worked well for others, feel the fear and do it anyway! Barrier No. 2 and 3 can easily be overcome by outsourcing the work at an affordable cost. Besides, as neither a Copywriter or Videographer, what is worth more?
As a property agent, your valuable time is money! It may make more sense to outsource your scriptwriting, filming and editing to a video production company instead, while you spend time focusing on what matters more for your business, such as following up on leads and closing sales!
Let's say you've gotten past the above initial issues and done up a video already. There may still be other considerations.
4. Digital Marketing Expertise and Cost
Where and how to post? Facebook Personal Page or Business Page? How about Instagram or Youtube? A budget has to be set aside to start running ads on social media(still relatively cheap), with the correct know-how to target the right audience effectively. For Real Estate, Average CTR of 0.99%, Average CPC of $1.81, 10.68% conversion rate, check out more statistics at Wordstream to have an idea of the performance you can expect on Facebook! With so many applicable Skillsfuture courses both online and offline available, you can even learn to become a digital marketing ninja for free or on the cheap!
5. Poor Initial Response and Conversions
People look for fast results, but these are usually short term. With video marketing and branding It takes time to build up a following, especially when first starting out. You might not get immediate results online and give up on video marketing too prematurely especially when face to face meetings seem to be getting better results. However, don't forget that your offline results can be attributed to brand recognition through your online video marketing efforts. What you really want is consistent long term results that video branding can pay-off for you eventually!
Insanity is doing the same thing over and over again, but expecting different results.
Albert Einstein once defined insanity as "Doing the same thing over and over again, but expecting different results.” In this New Year, if you want better results, embrace the new property video marketing trend. A great opportunity is here for you to get better longer-term results with Video Marketing!