Impressive Singapore Youtube Statistics
Don't think that Youtube is simply a video platform for watching all your favorite videos, it is also the world's second largest search engine just behind Google. In Singapore, the total number of YouTube users in Singapore is estimated to be more than 4 million, following closely behind Facebook's 4.8 million users. Free online video, such as YouTube, is being watched by 76% of connected consumers in Singapore daily according to research by Google together with Kantar TNS, making it a platform you absolutely should not neglect for your long-term branding!
Style Yourself As A Property Expert
Although consumers have shorter attention spans nowadays, Youtube's popularity as the platform of choice for free online video content makes it suitable for longer form videos such as educational and tutorials to better build your brand. With the opportunity to engage a large audience, build better relationships with your community, it is the ideal platform to style yourself as the subject matter expert for all property matters!
Embed Your Youtube Videos Onto Property Portals & Websites
If what you've uploaded is your new property listing video, what you probably would like to do next is to embed the video onto your property listing on portals for eg. Propertyguru.
By following above steps, your Youtube video can be shown alongside your property photos and floorplans on the property portal. There will be a play icon on the cover image of your video to alert property seekers that your listing has video content! This method can also used to post your video on any other website that supports code embedding.
Of course, what we've shared above is just a beginner's guide to creating your own Youtube Channel to build your own real estate branding. There are even ads you can do to reach out to a bigger target audience on Youtube but that'll be a topic for another day! Don't hesitate to create your Youtube Channel and start by embedding your uploaded videos on your chosen property listing platform first. Besides, when you engage us to do videos, it will already be featured on AffinityMotions' Youtube Channel with over 1,500 subscribers, helping you reach out to over 40,000 unique viewers, with over 15,000 impressions on our posted videos per day organically without any extra cost to you!
Get in touch with us for us to share more or have a no-obligation discussion to see how video marketing can work for you, we're always open to having coffee!
A big congratulations for getting your Singapore Property Video done, be it a property listing video, home tour, profile video or client testimonial video! As a progressive and trend-following Singapore Property Agent, you probably would have already posted it up on your Youtube, Facebook personal profile, Instagram or even your own Facebook Business Page! However, besides rallying (or cajoling) all your friends, family, colleagues, associates or anyone remotely related to help like and share your video, your video reach will still be very limited!
HOW DO YOU REACH OUT TO A LARGER FACEBOOK AUDIENCE?
Or better still, reach out to not just random people, but a very targeted audience for your video! If you're just starting out with few initial followers, the best option is to start doing Facebook Video Marketing doing sponsored ads, there's no other way around!
The easy way out is always to pay people to do it for you, costing you a fixed monthly overhead from possibly a few hundred to possibly thousands a month to hire a freelancer or even an actual digital marketing agency. The hard truth is, even after paying them for their services, not even counting your actual ad spend yet, few agencies actually guarantee you the results you desire! So if you prefer not to waste money with this uncertainty, or are just starting out and like to save some costs by DIY-ing, no worries, as it's easy to start out on Facebook Video Marketing by yourself!
HOW DO I START DOING FACEBOOK VIDEO MARKETING
Good news is Facebook has all the resources and FAQs to help you get started!
STEP 1) First things first, do you already have a Facebook Business Page for your realty business? If not, learn how to create a new online home for your business step by step here. Once you're done, celebrate by creating your 1st video post on your page by creating a post by clicking "Create" Photo/Video at the top of your Page's timeline. Follow the instructions and publish!
STEP 2) Once you're done with your 1st post, you would also need a Facebook Ad Manager account. Similarly, if you don't have one already, follow the instructions to create one step by step here. This requires you to set up credit card payment methods for your ads and allows you to configure settings such as account spending limits etc.
STEP 3) With above done, you're all ready to start your first video campaign! The easiest way is to make a video ad is to click the tempting blue button "Boost Post" at the bottom right corner of you 1st post, but our recommendations is never to take this enticing shortcut as it can waste your money without bringing in any desired results!
b) Create Ad Set
At Ad set level next, you can define your Audience. Choose a location to target (Psst... secret tip if you're marketing a property in a certain district: Click "Add locations in bulk", choose location type "Postal Codes", Default Country "Singapore", postal code number eg. 23 for Orchard to match location), as well as detailed targeting based on demographics eg. "Newly Married", interests eg. "Property", etc, ad placements, budget, and schedule so on and so forth.
c) Choose Ad Creative
Finally, you get to choose your ad creative before you publish, which can be the video you have already published on your Facebook Page! Make sure that you have an engaging video description, attractive video thumbnail (tip: design and upload a customized thumbnail rather than using the default auto-generated thumbnail), confirm and you're ready to run your 1st video ad campaign once Facebook reviews and approves the ad!
Of course, what we've shared above is just a beginner's guide to create your 1st Facebook Property Video Marketing Campaign to leverage on video to build your own real estate branding. There are many more parameters that you can play around in Ad Manager to improve plus optimize your ads so that your videos not only get seen by your intended target audience, but they also become engaged and generate more leads for you!
Like most things, there's a learning curve and it takes a fair bit of experimenting to get better social media and marketing skill before you figure out what works best for you! Start with Facebook video ads to see what’s workable for your business! As practitioners of Facebook Video Marketing ourselves, AffinityMotions is always ready to share our own experience and give you tips on how to better your Real Estate Property Video Marketing. Get in touch with us for a chat to share more or have a no obligation discussion to make video marketing work for you, we're always open to having coffee!
Amidst more established companies in the market, how does a small business just starting out make themselves stand out in the Singapore market? Even if you do not have a mega budget like your bigger competitors, there's no need to resort to gimmicks! With Singapore having one of the highest smartphone penetration rates in the world, the solution is pretty simple! In 2019, social media combined with mobile video marketing is going to have the biggest impact and ROI for your business.
With the advancement in consumer technology, the cost of video production has gone down and become quite affordable. Gone are the days where you need to invest tens of thousands of dollars, just to hire a big budget production company to produce a 30 seconds commercial, only to have to fork out even more money to get it shown on TV! In this time and age, effective, high-quality online videos can still be produced with a tighter budget to be put up and marketed on social media, reaching out to your target audience at a more pocket-friendly budget!
With this idea in mind, there's no better time to invest time and money to reap better returns for your business and propel it forward through video marketing. Here are 3 easy videos that your business should start creating today!
Your story shows your sincerity in providing your product or service and showcases your beliefs in what makes your business unique compared to other competitors out there. People like connecting with other people, if they can put familiar faces to your business, they’re likely to feel a stronger affinity to your brand than a faceless corporation.
AffinityMotions understand that shooting videos may be challenging, because you may not have the required expertise, equipment, time or a large budget to properly conceptualize, shoot and edit videos for your business's online presences. We eliminate the hassle by providing affordable and professional end-to-end conceptualization and high quality video production, which are ready for use on your business's website, blog, social media accounts, as well as for video marketing purposes.