There are several FIRST MOVER ADVANTAGES to using video in real estate marketing RIGHT NOW! In countries like the USA, New Zealand and Australia, it is said that property can't even be sold without ever using a video!
Here are some practical video ideas that you can start filming to market your services!
1) Testimonial Videos
Do you have clients that are happy and extremely satisfied with your services? We all know that referrals, word of mouth and attestation of your professional services from close friends, family, and peers to their personal circle are essential to building your client base. By filming short and authentic testimonial interviews from happy clients, it is a fantastic way to showcase social proof and warm up cold leads for your services.
3) Profile Videos
Differentiate yourself from the competition by letting potential home buyers and sellers get to know you behind the screen. Be yourself and share your real estate experience, your specialty, and your hobbies. Make your future clients feel like they already know you before they even get to meet you in person as they like to work with a real person, not just engage a service!
4) Educational or How-To Videos
Marketing is not just about selling and more selling. People generally do not like to be sold to. Add value to your potential leads by creating a series of short, informational videos on common real estate topics, real estate tricks and advice. This also helps to build your reputation as the go-to subject matter expert when the time comes to serve their property needs!
6) Live Stream
Other than SnapChat, even Facebook and Instagram allows live-streaming now! Take the courage and provide real-time real estate commentary, property listing tours, or show your potential home buyers and sellers around the neighborhood!
7) Seasonal Greeting Videos
Replace your traditional greeting cards and pictures with a creative video to greet your clients during the seasonal holidays like Chinese New Year, Christmas and New Year! Surprise and thank your clients who have given you their business and support over the years!
Connect with clients and potential leads on a more personal level through video, and watch your social media engagement, leads, and personal brand grow! Are you ready to up your game and get your real estate video marketing started?
Food For Thought To Set You Thinking About Implementing Video As Part Of Your Marketing Strategy(if you haven't)
Do you remember the last time that you were lazing around browsing on your smartphone, and stopped to watch a video that captured your attention? It's such a very frequent occurrence that it's much harder to remember an occasion where that didn't happen! The demand for video content keeps growing and growing!
According to Cisco’s Visual Networking Index, Mobile Video traffic accounted for 60 percent of total mobile data traffic in 2016, which is more than half of all mobile data traffic. This traffic is set to increase by 9-folds in the coming years!
More than Three-fourths of the world’s mobile data traffic will be video by 2021! - Cisco’s Visual Networking Index
Here's what Ogilvy & Mather has to say in their Ogilvy Key Digital Trends for 2017. In 2016, the video focus of the platforms where we spend most of our online time shows no sign of abating. Video is first, innovation is flourishing, and consumers are onboard.
The main consumer-facing digital platforms are shifting! For the content-snacking generation, video is now Starter, Main, and Dessert. To not have any kind of video support and/or strategy that lives with and/or complements your existing communications would be a fool’s errand. It’s time to learn to love video! - Ogilvy Key Digital Trends for 2017
Here is what Mark Zuckerberg of Facebook has to say about video in Facebook's Earnings Call, July 2016:
We see a world that is Video-First with video at the Heart of all our apps and services" - Mark Zuckerberg
Yes, you've heard it right! With the world's appetite for video content getting more and more insatiable by the day, even the most dominant social media giant, Facebook, is revising its strategy to gear all its resources towards feeding this growing demand! Maybe it's still not too late for you to change your thinking and start implementing video into your marketing strategy NOW!
Here are 3 good reasons why you should start creating videos to market your real estate business!
1) It's Already a Video First World
Across all online and social platforms, video content is already getting first priority in terms of appearing on you and your friends' news feed! Facebook's Mark Zuckerberg has already declared a company-wide video first strategy, believing that within the next five years, most of what people consume online will be video. If you are still using text and photographs to sell property, it's no wonder that you no longer seem to be receiving as many calls and referrals as before!
2) Video Separates You from Your Competition
How many real estate salesperson in Singapore are still relying on traditional marketing to market themselves and their listings ie. flyers, canvassing, posting on property portals etc? Not that they are doing it wrong, the old methods might still work if you try hard enough, but how does that differentiate you from your competitors? Videos help you stand out from the competition and brand yourself by showcasing your unique personality!
3) Makes You Professional
Ever seen other agents trying to sell property with badly taken photographs or shaky videos that they took on their mobile phones? Or are you guilty of doing that yourself? One word of advice, DON'T! If you unwilling to invest in professionally taken images to help your client sell or rent out their properties, it screams of unprofessionalism. Why should your client engage your services if you are not doing anything much more than they already can to market their property? An investment in professionally taken videos helps you present a PROFESSIONAL image to your clients, and is a great reason for them to refer you to potential new clients!
Creating a video involves many steps and considerations. To help you better understand the AffinityMotions Approach to creating your videos when you engage our services, here is a brief description of the three phases that it involves:
Pre-production involves an in depth discussion with you, in order for us to understand your authentic brand story, business objectives and goals. With this thorough understanding, we can then proceed to build an effective script and storyboard to tell a compelling story for your brand, and start planning other aspects of the shoot such as the required equipment, filming locations and music.
2) Actual Filming
Once we have agreed on a finalized script and storyboard, we can then schedule an available time slot for filming, and proceed with the actual production on location. In order to capture quality video and audio, this will involve the setting up of the right equipment required for the filming, with considerations such as the lighting and ambient noise level of the surroundings, as well as the type of framing and shots required according to the storyboard. Inevitably, there may be many retakes to help you get each part of the script right with the perfect shot, but don't you worry about that too much as you'll be in professional hands! We'll be there to ease the process and make your effort worthy in the end!
3) Editing & Delivery
The last phase of creating your video is the Post Production Phase. All the footage that were taken have to be organized and reviewed, so as to decide which should be kept and which to discard. The selected clips have to be color corrected with audio sequenced together to form a compelling narrative, with music and other effects mixed in, so that the entire video can be smooth and seamless! Once the edited video is polished up, we will ensure a timely handover of the completed video into your hands!