There are several FIRST MOVER ADVANTAGES to using video in real estate marketing RIGHT NOW! In countries like the USA, New Zealand and Australia, it is said that property can't even be sold without ever using a video!
Here are some practical video ideas that you can start filming to market your services!
1) Testimonial Videos
Do you have clients that are happy and extremely satisfied with your services? We all know that referrals, word of mouth and attestation of your professional services from close friends, family, and peers to their personal circle are essential to building your client base. By filming short and authentic testimonial interviews from happy clients, it is a fantastic way to showcase social proof and warm up cold leads for your services.
3) Profile Videos
Differentiate yourself from the competition by letting potential home buyers and sellers get to know you behind the screen. Be yourself and share your real estate experience, your specialty, and your hobbies. Make your future clients feel like they already know you before they even get to meet you in person as they like to work with a real person, not just engage a service!
4) Educational or How-To Videos
Marketing is not just about selling and more selling. People generally do not like to be sold to. Add value to your potential leads by creating a series of short, informational videos on common real estate topics, real estate tricks and advice. This also helps to build your reputation as the go-to subject matter expert when the time comes to serve their property needs!
6) Live Stream
Other than SnapChat, even Facebook and Instagram allows live-streaming now! Take the courage and provide real-time real estate commentary, property listing tours, or show your potential home buyers and sellers around the neighborhood!
7) Seasonal Greeting Videos
Replace your traditional greeting cards and pictures with a creative video to greet your clients during the seasonal holidays like Chinese New Year, Christmas and New Year! Surprise and thank your clients who have given you their business and support over the years!
Connect with clients and potential leads on a more personal level through video, and watch your social media engagement, leads, and personal brand grow! Are you ready to up your game and get your real estate video marketing started?