So you've got your video already done up and ready to be presented to the world, that's exciting! Where do you post it? If it stays hidden in the comfort of your own computer or phone, no one's going to ever see it, and your video production efforts may go to naught!
2019, The Year Video Accounts For 80% Of Internet Traffic
We're in 2019, and this is the year Cisco had earlier predicted that video will account for over 80% of all Internet traffic! This report has since been updated to 82 percent by 2022! When it comes to being visible online, video content is without a doubt the most worthy way to grab attention and engage meaningfully with your target audiences anywhere and everywhere, with mobile video consumption continuing its relentless upward surge!
Where Do You Post? Youtube And Facebook Of Course!
Checking out the ranking of top popular sites in the world from Alexa, Similarweb or Moz, you will always find Youtube, and Facebook consistently among the top visited sites, not purely by visits alone, but also by the highest amount of time spent! This is a very good idea where you should start posting, in order to get your videos seen!
Let's make it so the more you invest in YouTube, the better deal YouTube gets for you."
For organic reach, it's a no brainer putting it up on Youtube, as the undisputed king of online video platform. Being owned by Google helps a lot when unsurprisingly, the majority of videos that show up during a search are from Youtube! Create your own personal channel and watch your subscriber grow if the video content you post are fresh and valuable!
Facebook Personal Profile & Business Page
Facebook has also been making an aggressive push to prioritise its video strategy in the form or Facebook Watch, as video content is the key to higher engagements and interactions compared to any other type of content on the platform. Instagram owned by Facebook is also moving in the same direction by supporting longer form content on IGTV! Post on your personal profiles to reach out to friends and family, but don't forget to also create a Facebook business page to start building your business brand too!
I see video as a mega trend, same order as mobile."
So, to say it again, it’s now or never for you to hop onto the video bandwagon to market your brand, product, and services, or risk being lost among other laggards who have refused to move on with the times. The trend is your friend! To accelerate your growth further, it is imperative and inevitable that you may also have to set aside some marketing budget, especially if you're just starting out. Without initial followers of subscribers on your chosen platform, paid or sponsored ads on your videos must be used to target and reach out to your intended audiences, but that will be a topic for another day!
Wishing you all the best in 2019 with your video marketing efforts! As always, AffinityMotions will be glad to assist you if you don't know where to start making videos! Singapore Real Estate videos are our forte, but we help other businesses too! Drop us a message or contact us, we'll be happy to discuss!
As the trend for video marketing of property on social media is maturing and becoming more of the norm, we had the opportunity to talk to some clients recently, and an interesting topic about doing wackier videos to market property came up.
Of course, as a professional video production company, we'll be happy to oblige and take on more interesting out-of-the-box projects such as these (as more time and effort translate to higher fees). However, as part of our preliminary process, we had to probe a bit deeper and ask them the main objective for doing so. The reason they exclaimed was that because other agents are doing such videos, they felt immense pressure to follow suit, and we found this response rather unconvincing! Shouldn't the correct motive be to market houses better for their clients?
Live up to your potential instead of imitating someone else's."
If more time and effort are required on their part to be featured in the video, isn't it at the expense of the client's time before houses can actually be put on the market? Don't forget that while you're busily involved in filming, the house could have already been sold and your opportunity cost could also be the next exclusive listing that you may have secured if your valuable time had been better spent following up with potential new leads!
Fear Of Losing Out
Without a doubt, one of the greatest fear of any property agent (or any salesman, self-employed or business owner) is losing out, and as real estate is by nature a very competitive industry, everyone tries to do whatever it takes (video marketing included) to outshine the competition! But the real question is, do these videos build your brand and help you serve your clients better in the longer term?
It takes 20 years to build a reputation and five minutes to ruin it.
Short-Term Results or Long-Term Branding?
Sure, funny and wacky videos do attract short term attention and are good for a quick laugh or two for those who appreciate humor, but beyond this very niche audience, your client would probably prefer to have their home marketed using a more professional approach to reach the majority of target buyers. Would you prefer to bask in short term adoration, or rather be building a more sustainable long term professional branding for your services?
Don't Sacrifice Your Credibility
Although we're a video production company, our greatest joy is when we receive feedback and see that the videos we've helped clients created have helped them grow their brand and credibility among their current and potential new clientele. Professionally done videos are part of your branding portfolio and although comical videos may gather short-term attention, you probably do not want it as the branding for your business if you want future clients to take you seriously.
Determine who you are and what your brand is, and what you're not.
What Are You About?
The key takeaway is, don't forget the business you're really involved in, selling and buying real estate for your clients! In the midst of one-upmanship doing property video marketing, a timely reminder for you is not to lose track of this real objective to help your clients with their property matters, and not forcing yourself into a "fake" online persona to become the next instant "comic" celebrity! With video marketing here to stay, take heed that video fads come and go! Your genuine sincerity and credibility is what matters for your long term video branding!