<![CDATA[Welcome to AffinityMotions - News]]>Fri, 03 Jul 2020 23:52:14 +0800Weebly<![CDATA[Make 2H2020 Count By Making Your Digital Presence Felt With Outstanding Videos]]>Fri, 26 Jun 2020 01:23:29 GMThttps://affinitymotions.com.sg/video-news/make-2h2020-count-by-making-your-digital-presence-felt-with-outstanding-videos
Half of 2020 has gone away in a flash! Covid-19 has already made a significant impact on our lives, and unfortunately, for most of us, not in a positive way. Singapore's reopening in phase 2 for 2nd half of 2020 has given businesses a glimmer of hope, but the reality is, not many of us are entirely out of the woods.

Virtual is here to stay! From offline to online shopping, the coronavirus has driven sweeping changes to consumer habits. With digital attention at an all-time high, it's no longer a want but a need for businesses to create a robust online presence.

Using Social Media and Digital Marketing is a must to drive traffic to your website, e-commerce store, or landing page to bring new sales, sign-ups and leads. 

During Circuit Breaker and Phase 1, no doubt many of you have been exposed to using video. Whether it is through 1-on-1 video calls, group video calls, or creating self-made videos to conduct meetings, do training, make consultations, or market your products or services through video marketing, this is a necessary step in the right direction.

However, Social Media is not a license to spam lousy content. The thing is, your competition is probably doing the same. Your video content has to be truly outstanding, first to be able to capture consumers' attention, and then to provide immense value, whether it's to entertain, inspire, educate, fulfil a need or want!

We know it's not easy to create a compelling video! You need a creative concept, a good script, film the right shots with proper equipment, and finally, piece everything together with a great edit!. Where can the busy self-employed, professionals, small business owners like yourself find the time to do this all by yourself? That's why we're here to help!

Since 2016, AffinityMotions has been in the real estate niche helping agents stand out in the crowded and competitive marketplace by creating videos. Other esteemed clients who have engaged us also span across different industries including, property, service providers, financial services, food & beverage, to automotive car businesses. Within the last 3 to 4 years, we have completed over 900 videos for our clients.

Let us take the stress of creating engaging videos off your hands to help you propel your digital presence ahead of your competition! Contact us to find out more and create your video today!

WhatsApp: https://wa.me/6597242738
Messenger: http://m.me/affinitymotions
Email: hello@affinitymotions.com.sg
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Leverage On Property Videos To Market Property During Singapore's Phase 2]]>Fri, 19 Jun 2020 08:22:30 GMThttps://affinitymotions.com.sg/video-news/leverage-on-property-videos-to-market-property-during-singapores-phase-2
[? Yes! Property Viewings Are Allowed In Phase 2] Aren't we all excited? But the fight against Covid-19 isn't over yet! Don't go all out to conduct open houses and network!

✅ RES may enter properties to photograph or film the properties in order to conduct online viewings thereafter, subject to the consent of the seller or landlord.

✅ Ensure that no more than five persons visit the property at any one point in time. Such persons include you and any professionals whom you engaged to assist you with preparing the property for listing or virtual viewing (e.g. video production crew).

✅ You should continue to use IT tools and solutions for your work as much as possible, and only meet your clients in person ON-SITE if it is absolutely necessary for the conduct of the property transaction.
(Reference: 16th Jun 2020 CEA notice 26-20)

?? Let's do our part in the ongoing fight against COVID-19, by creating videos to market property, so that the health and safety of sellers, buyers, and ultimately you and your family will remain protected! Contact us below to find out more!

? WhatsApp https://wa.me/6597242738
? Messenger http://m.me/affinitymotions
? Email hello@affinitymotions.com.sg
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[​Is Filming Property Allowed In Phase 1 Singapore's Safe Re-Opening?]]>Tue, 09 Jun 2020 04:15:24 GMThttps://affinitymotions.com.sg/video-news/is-filming-property-allowed-in-phase-1-singapores-safe-re-opening
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​Is Filming Property Allowed In Phase 1? This is a question we have been getting a lot recently! With respect to filming in residences, here is the latest update from Singapore's government. In Phase 1, each household is allowed 1 daily visit from a maximum of 2 visitors from the same household.

If property is unoccupied, Property Agents may enter property on their own to photograph or film the property in order to conduct online viewings thereafter. You should not enter occupied properties, even if it is temporarily vacated, to photograph or film the property. (Reference: CEA GUIDE 26 MAY 2020)

Media Productions will need to defer filming in residences, as per the rules under Phase 1 for household visits. However, residences that are currently unoccupied or vacant is allowed, and all resumption of media content production should comply with the Mandatory Safety Rules. (Reference: IMDA ADVISORY 8 JUN 2020)

Get in touch to find out how Affinitymotions can continue to serve you with your video production needs during Phase 1! ? WhatsApp https://wa.me/6597242738 ⁠
? Messenger http://m.me/affinitymotions
? Email hello@affinitymotions.com.sg
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[5 Social Media Content Ideas For Singapore Realtors]]>Wed, 03 Jun 2020 04:31:16 GMThttps://affinitymotions.com.sg/video-news/5-social-media-content-ideas-for-singapore-realtors
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Most Singapore realtors knows the importance of having an online and social media presence nowadays, including all your competition! With more and more real estate agents starting out new Facebook pages, Instagram Accounts and. Youtube Channels, don’t make the mistake of posting only generic content and be left wondering why your social media strategy isn’t working!

Here are 5 content ideas you can create to grow your branding on social media and differentiate your services! 

1) Your Personal Journey
What are some reasons you started on your real estate career? By telling a story, you can effectively communicate who you are, what you do, and how you can help people.

2) Career Milestones
What are the key achievements in your real estate career? Showcase your award or accolades to highlight your real estate business’ track record to establish credibility. 

3) Timely Market News
What new information is helpful for your viewers?  Show that you’re an active participant in the market, by updating your feed with the latest news as well as your personal analysis of the market.

4) New Listings And Properties
What new launches and resale listings are you marketing? Other than traditional web portals such as Propertyguru, 99.co and Edgeprop etc, market your current listings on social media to increase your listing's exposure!

5) Property-related Matters
What other additional information can you also provide? Online home sellers and seekers are also researching other relevant topics such as interior design, property financing, and Singapore housing regulations. Ease their search by providing such value-added content!

We hope that these 5 content ideas above has given you some ideas on. how to start building a more unique presence for social media! If you want to start creating even more engaging video content for your digital marketing, feel free ro reach out to us!  

Best Regards
Ryan
​Co-founder, AffinityMotions
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Resumption Of AffinityMotions Video Production After Singapore's Circuit Breaker]]>Sat, 30 May 2020 05:40:52 GMThttps://affinitymotions.com.sg/video-news/resumption-of-affinitymotions-video-production-after-singapores-circuit-breaker
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We are finally reaching the last leg of the extended Circuit Breaker! AffinityMotions is registered under (SSIC) Code 59, and is allowed to resume our video production services including filming from 2nd June 2020, during Phase 1 Safe Re-opening of businesses. 

We believe in the health and safety of our clients as well as our staff members, and will be adhering to the set of mandatory safety rules updated by IMDA below!

https://www.imda.gov.sg/-/media/Imda/Files/News-and-Events/Media-Room/Advisories-on-COVID-19-Situation/MSR-V1-29052020-with-Cover-Letter.pdf?la=en

https://www.imda.gov.sg/-/media/Imda/Files/Industry-Development/Sectors/Media/IMDA-Media-Content-Production-Resumption-FAQ-8-June-2020.pdf

If you're interested to engage our services, we have also prepared an additional safety brief for our clients, so do contact us to find out more:
WhatsApp: https://wa.me/6597242738
Messenger: http://m.me/affinitymotions
Email: hello@affinitymotions.com.sg
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[What Shoots Can Be Done Post-Circuit Breaker? Video Creation During Singapore's Safe Re-Opening]]>Thu, 21 May 2020 10:21:11 GMThttps://affinitymotions.com.sg/video-news/what-shoots-can-be-done-post-circuit-breaker-video-creation-during-singapores-safe-re-opening
Hi everyone, hope everyone is doing well at home! So we've all heard the latest announcements on what happens after 1st June! We hope that you have been using video to your advantage during Singapore's circuit breaker!

Our AffinityMotions' video production resumes in Phase 1 Safe Re-opening, so here's a quick update on what we can or cannot do to help you with your video production** after 1st June 2020.

1. Can we do post-production work?
Yes, during circuit breaker we have already been doing post-production work such as editing. This can continue after 1st June with footages you send to us.

2. Can we do outdoor shoots*?
Yes, outdoor shoots are possible, but with safe distancing and mask worn throughout the shoot.

3. Can we film* at other businesses' indoor premises?
Yes, if the business falls under the Phase 1 Permitted Services Category, or if the company has been approved for general exemption. Safe entry must be used when visiting. 

4. Can we visit your house or other private households for filming?
IMDA Update as of 29th May 2020: Allowed if following mandatory safety rules for shoots on location are followed (Reference: https://www.imda.gov.sg/-/media/Imda/Files/News-and-Events/Media-Room/Advisories-on-COVID-19-Situation/MSR-V1-29052020-with-Cover-Letter.pdf?la=en)

5. Can the client do filming* on our company premises or studio?
Yes, with safe entry checking in used and mandatory safety rules followed on location. 

*Note: For any shoot either indoor or outdoor, every film crew or people present needs to wear a mask, even the presenter on camera during video recording (except when doing a recording take).

Disclaimer: **Correct as of 29th May 2020, pending further update and guidelines to be announced by IMDA.

Continue to stay safe, safe healthy, and leverage on video for your business marketing even during this crisis now that more people are online than ever! Contact us to find out more!

? WhatsApp https://wa.me/6597242738 
? Messenger http://m.me/affinitymotions 
? Website https://www.affinitymotions.com.sg 
? Email hello@affinitymotions.com.sg

Regards
Ryan
Co-founder, AffinityMotions
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[5 Tips To Get Your Singapore Video Marketing Started]]>Mon, 18 May 2020 08:11:29 GMThttps://affinitymotions.com.sg/video-news/5-tips-to-get-your-singapore-video-marketing-started
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During this Coronvirus crisis, more people are getting online than ever! In Singapore, you've seen quite a number of other businesses or your peers take the leap forward and get started on video marketing to build their online presence during these past few weeks of circuit breaker.

​However, you've just been drawing a blank without a clue, how and where to get started on video! No worries, we have come up with some simple tips to help you catch up and get you off the starting line!
1) Decide On Your Target Audience
If you examine your business and have met up with clients face-to-face in the past, I'm sure you already know who your dream clients are! This helps define who your target audiences are clearly. Picture these clients watching your videos to make sure your videos meet real needs and make an impact on your intended viewers.

2) Understand Your Marketing Purpose
People tune in and watch your video to meet their personal needs and wants. The goal of your video marketing strategy should be to fulfil these needs by educating, entertaining, or inspiring your viewers!

3) Decide On A Video Topic
What are some of the burning questions that your clients have always been asking you? Is it possible that other people also need answers to these questions and you can address them through video? This helps to determine which topics related to your brand can connect with your viewers the best.

4) Solve Creative Challenges And Create Your Video
As a start, it may be possible to do simple filming and editing by yourself using existing equipment and free software. If not, don't be hesitant to enlist professional help rather than never getting started! As you get more successful, however, it may make better sense for you to outsource the video's production to realise more a creative vision for video quality and free up your own time!

5) Decide Where To Publish Your Video
Go where your target audiences are on! Different social platforms have different demographics and attract diverse kinds of audiences. Are you target audiences mostly on Facebook, Instagram or Youtube? Are you an established brand with already captive viewers, or do you need to allocate an additional budget to spend on sponsored ads. Plan accordingly to maximise exposure for your videos!

There you have it, we hope that these 5 simple tips above are enough to get you started on video marketing. Don't hesitate to contact us if you need any futher help on your video creation jorney, we're always available to lend you our helping hand! 

Best Regards
Ryan
​Co-founder, AffinityMotions

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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Will Life Be The Same After Singapore's CircuitBreaker? Life in The Time Of Coronavirus]]>Sun, 17 May 2020 08:00:35 GMThttps://affinitymotions.com.sg/video-news/will-life-be-the-same-after-singapores-circuitbreaker-life-in-the-time-of-coronavirusInspired by Straits Times’ drone footages of “A city at a standstill: Singapore from above”, here is our quick take of how life has changed below!
Singapore is currently in Covid-19 circuit breaker mode. By staying home together, we have "flattened the curve" for the virus community spread and Singapore will soon be reopening in a few short weeks. No doubt, Singaporeans' as well as Singapore residents' lives have been impacted in all aspects during this time; from our livelihoods, working and daily habits, as well as leisure options. 

While we are hopeful some sense of normalcy will soon return, the truth is that life will not be returning to pre-coronavirus anytime soon. However, we are resilient people and together we will adapt, get through this, and move on ahead! #SGunited #MajulahSingapura 

Bringing you Singapore's latest real estate property listings, house tours, home tours and more! Subscribe to our Youtube Channel ? http://bit.ly/AM_YT_Subscribe for the latest listing videos and more!

#stayhome #withme #staysafe
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[How to Choose The Right Video Creation Method For Your Singapore Business]]>Tue, 12 May 2020 07:51:05 GMThttps://affinitymotions.com.sg/video-news/how-to-choose-the-right-video-creation-method-for-your-singapore-businessPicture
Have you ever heard of the old dilemma that affects all buyers' choices when you want a product or service to be Good, Cheap, and Fast? It's good enough to have two out of three, but getting all three is almost impossible!

​If you're ready to get started on video marketing, it's the same for business video production, especially when there are diverse options to get your video created in the Singapore market! In the comparison table below, we've narrowed down four main options to make help you weigh your choices as a smart consumer or business keen to get your video created. 

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As a bonus, we also compare how easy it is for you to start creating videos, and also consider the costs and likely blind spots you may encounter when using each method.
Price Vs Speed Vs Quality 
If you shop on price alone, you'll likely take a hit on quality, punctuality of video delivery. If you go the DIY route, you're likely sacrificing your own time at the expense of your leisure, family time, or worst still precious opportunity cost away from your core business. However, if you shop for value, the benefit of quality work that is delivered promptly for the right price can be reaped.

Quality Enhances Branding 
At the end of the day, what you likely want for a video is quality that builds up and enhances your business's brand image, no matter what you initially thought you could compromise or wanted. With these factors in mind, which route do you think makes the wisest choice to get your video created?

Have You Decided on Your Answer?
AffinityMotions eliminates the hassle by providing affordable and professional end-to-end conceptualization and high quality video production, which are ready for use on your business's website, blog, social media accounts, as well as for video marketing purposes. Let us know the answer by getting in touch with us!
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Upgrade Your Brand Image With Quality Videos | Professonal Video Productions with AffinityMotions]]>Sat, 09 May 2020 03:08:33 GMThttps://affinitymotions.com.sg/video-news/upgrade-your-brand-image-with-quality-videos-professonal-video-productions-with-affinitymotions
​Creating videos shouldn't be difficult, especially for busy professionals. As it takes a steep learning curve to get it right on your own by learning how to both shoot and edit, it is easy to make an ordinary video but making a compelling video can be hard!

While filming is important, do you know that what happens during editing is also just as important? 

What we can do for you during post-production?
1. Enhancing video's visual appeal
2. Clear audio with music
3. Put on engaging captions

With our well-honed expertise, engage AffinityMotions to get a professional grade video production to ensure your brand stands out from your competition!

Other posts you may be interested in:
Contact Us If You're Interested In Our Services:
? WhatsApp https://wa.me/6597242738
? Messenger http://m.me/affinitymotions
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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