<![CDATA[Welcome to AffinityMotions - News]]>Tue, 22 Sep 2020 15:28:18 +0800Weebly<![CDATA[5 Ways To Get More Video Views And Grow Your Business]]>Thu, 10 Sep 2020 08:24:31 GMThttps://affinitymotions.com.sg/video-news/5-ways-to-get-more-video-views-and-grow-your-business
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​What's the point in doing up content to market your business if nobody's viewing? Due to the impact of the ongoing Covid-19 pandemic, more Singapore businesses have gone online, putting up a website, Facebook Page, or Instagram business profile to promote their product or services. However, despite Youtube being the world's 2nd most popular social media platform and Number 1 video-sharing platform, creating video content to upload on Youtube is still often neglected! Are you missing out getting views to improve your digital marketing reach on this important channel?

Video Content Is The Better Way To Engage Audiences
As a start, building your online brand presence on social media with just attractive photos and graphics design is the easiest low-hanging fruit. However, with so many visuals floating around, it is hard to capture attention and engage potential customers. No one would disagree that video content creation is the most engaging way to gain and retain more clients, to future proof your business!

The Power Of Youtube
Yes, we agree that doing up videos take much more work than just designing a picture, but yet it is the most ideal and powerful marketing tool, with YouTube having a staggering 2 billion users a month worldwide, each user spending an average length of 40mins on each visit. Here's 5 ways you can get more eyeballs on your business with video and bring YouTube into your marketing mix.

1) High-Quality Video Content
Absolutely the most important, quality over quantity. Your video content must serve a purpose and add value to the viewer. Although the aim of creating online content may be to make sales ultimately, the fastest way to turn off any audience is to keep making a sales pitch throughout your videos. If your video doesn't inform, educate, fulfil needs, help solve problems or entertain with good storytelling, there's a good chance nobody's going to watch.
2) High Production Quality
With many still working from home, think of the times you're stuck in a video call and keep asking people to repeat themselves when you can't see or hear them properly because of jittery videos. Videos made using your mobile phone may be a good start if your content is good and people may still watch. However, if bad visuals and audio constantly mar the video watching experience, your audience is not going to be pleased. Better video production quality will improve the viewer's experience, and you may find yourself in need of a gear upgrade or to seek professional help. 
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3) Upload To Youtube And Cross-Promote On Social Media
Your high-quality video content is complete, and now's the time to premiere it to the world! On most social media channels, users usually quickly swipe through their feed when they're bored and promptly move on to the next post that captures their attention. However, on YouTube, most viewers have an objective in mind and actively search for your content. Instead of posting on other social media platforms, upload to your YouTube channel and use your other social accounts to promote the video instead! Embed it on your website, share it on Facebook, Instagram, WhatsApp, Telegram, email or anywhere you have an audience to promote the video for more Youtube views!

4) Optimise SEO and create Thumbnail for your Youtube Video
Don't forget that Google owns YouTube, so your YouTube title, description, tags can also be optimised for search to be easily found. Make the extra effort to transcribe and put in subtitles properly, so the Youtube algorithm knows what your video is about and put it in front of the right targeted audience. In order for it not to be lost in the crowd, create a custom video thumbnail to entice people to click. For best results, include text overlays with an attractive image that include people in it that best describe the video.

5) Grow Organic Views By Asking Viewers To Subscribe
If you are doing a one-off video, the fastest way to generate more views is to run paid ads to promote your video. However, if you are consistently creating and uploading excellent video content regularly, the better way is to organically grow your audience and retain them for your business. Make use of Youtube cards or end screens to hustle and get viewers to click on the subscription buttom for your channel. Or simply verbally ask the viewer to subscribe and enable notification at the start or end of your video!

No Shortcut To Video Marketing Success
There is no fast and easy shortcut to success with videos. We hope that the above 5 suggestions will put you on the right path to build your viewership, subscriber base and use videos to benefit your business! Be patient, and I hope you can figure out what works best for you! If you need professional help to be consistent with your video content creation, reach out to us at AffinityMotions! 

Mobile +65 97242738
WhatsApp https://wa.me/6597242738
Messenger http://m.me/affinitymotions
Email hello@affinitymotions.com.sg

Best Regards
Ryan
​Co-founder, AffinityMotions
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AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Is Creating Videos Becoming A Constant Challenge? Let AffinityMotions Help!]]>Mon, 31 Aug 2020 02:36:45 GMThttps://affinitymotions.com.sg/video-news/is-creating-videos-becoming-a-constant-challenge-let-affinitymotions-help
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[Property Agents] Having to regularly come out with new video content is often time consuming, highly stressful, and can also get progressively more expensive when you end up buying more gear or hiring staff to do it on your own! However, with the proliferation of property videos on social media nowadays, you need to be constantly coming up with new and fresher content to not only engage, but also to retain the attention of home buyers and sellers!

Do you find yourself facing the following issues when trying to come up with more videos?
  1. Your exisiting gear no longer fit your needs, yet the high cost of getting new filming equipment, computers and software for editing isn't justified to buy it on your own?

  2. Hiring videography freelancers may be a option, but responsiveness, shoot scheduling and video delivery reliability is a constant problem. Yet it is also difficult to hire the right people and manage your own team of videography and production staff to churn out your videos.

  3. Continuing to DIY or hiring your own team comes with hidden cost. Overheads such as office rental and utilities to house your staff are incurred. Not forgeting, you have to deal with HR and staff management, which creates additional  strain and drain on your precious time and energy instead of doing sales and serving actual clients.

  4. Your main competitors already have their established Facebook Page, Instagram Profile and Youtube Channel. Despute spending tons of money pushing out new content and ads, you're not being able to grow your following organically and target the right audience.

Do without the hassles of the above problems by letting AffinityMotions' full-time team be your regular videography partner with our time-tested expertise and leverage on the expanding reach of our Youtube Channel!
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Our 1-Year Video Production Retainer Package starts as low as $1,650/month for 3 X standard 3/4/5RM (U.P. $690 per video) or equivalent price tier videos.

Since 2016, we have served over 300 Singapore property agents and developers, with more than 1000 videos and over 2 million Youtube views becoming one of the Top Singapore Property Channels on Youtube! Let videos drive your business to the next level, and not the process of video creation drive you crazy! Join our ranks of satisfied clients by contact us to find out more about our packages and get featured on our Youtube!

Mobile +65 97242738
WhatsApp https://wa.me/6597242738
Messenger http://m.me/affinitymotions
Email hello@affinitymotions.com.sg

Best Regards
Ryan
​Co-founder, AffinityMotions
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Singapore Property Agents Quit Struggling To Get More Video Views! Let AffinityMotions Help!]]>Sun, 09 Aug 2020 13:22:03 GMThttps://affinitymotions.com.sg/video-news/singapore-property-agents-quit-struggling-to-get-more-video-views-let-affinitymotions-help
sSingapore Property Agents Have you ever experienced the immense disappointment, when you publish your video online and end up with few or even ZERO views? We FEEL you!

Lots of effort goes into crafting the perfect video:
  • Script planning
  • Storyboarding
  • Rehearsing
  • Filming takes, retakes and NGs
  • Multiple edits to review
And all these, even before the video is ready to publish....

At AffinityMotions, we felt the same when we started. But after 3 years of non-stop hustling, 1000 videos, and over 2 million Youtube views later, we're proudly established as one of the Top Singapore Property Channels on Youtube!

Our growing Youtube Channel with over 3K Subscribers have reached a unique audience size of over 100K people in the 3 months of the circuit breaker, phase 1 and start of phase 2. This growing video trend is by no means limited and is set to accelerate with more people continuing to work and watch videos from home. How does this benefit you when you work with us?

AffinityMotions' Youtube is opened up exclusively to videos done for our clients. Even if you're new to the video marketing game, you're guaranteed no more ZERO views! Leverage on our Channel's organic reach to gain BONUS hundreds to thousands of views from potential home buyers or sellers organically without spending an extra single cent on marketing fees!

Join our ranks of satisfied clients, contact us below to be featured on our Youtube!

Mobile +65 97242738
WhatsApp https://wa.me/6597242738
Messenger http://m.me/affinitymotions
Email hello@affinitymotions.com.sg

Best Regards
Ryan
​Co-founder, AffinityMotions
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Another Milestone Hit With 3.5K Subscribers On Youtube!]]>Wed, 22 Jul 2020 03:00:29 GMThttps://affinitymotions.com.sg/video-news/another-milestone-hit-with-35k-subscribers-on-youtube
More people are watching online videos than ever! In the last 3 months of circuit breaker and Phase 1 & 2 re-opening, we have hit added another 500 subscriberss to reach the next milestone of 3,500 subscribers! ?

How does this benefit you, when you engage us to create your video? As the only video production company focused on property with an established Youtube presence, your video also gets posted on our Youtube, with an organic audience size of 100K unique viewers in the last 3 months, and over 2 million lifetime views till date!
While you focus on creating videos to boost your business, let us take the stress of generating organic views and presence on Youtube off your hands to help you generate leads and propel your digital presence ahead of your competition!

Subscribe to our Youtube Channel ?
https://www.youtube.com/c/AffinityMotions

Contact us to find out more and create your video today!
WhatsApp https://wa.me/6597242738
Messenger http://m.me/affinitymotions
Email hello@affinitymotions.com.sg

Best Regards
Ryan
​Co-founder, AffinityMotions
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Use Video As A Key Differentiator During The Crisis Of A Generation]]>Mon, 20 Jul 2020 04:27:08 GMThttps://affinitymotions.com.sg/video-news/use-video-as-a-key-differentiator-during-the-crisis-of-a-generation
​Video is critical for Singapore businesses and brands that want to engage with audiences throughout this crisis of a generation! As an online source of information, leisure, and entertainment, online video content creation will be a key differentiator for your business!

Life Hasn't Changed Much Since Circuit Breaker
Singapore is more than a month into Phase 2, and with the elections officially over, behaviour and habits have not changed  much compared to the circuit breaker. Although the economy has gradually opened up, the CBD remains devoid of people, with most people working from home with safe distancing measures and work-from-home mandates still in place.
Consumers working from home have consumed more content since the coronavirus outbreak than they did before. When they're in a space where it is free to consume content at will, pre-edited online video content or live streaming are the most in-demand.

Viral Videos During Singapore's Election
As seen from Singapore's recent election mostly fought online, well-produced videos that resonate well with audiences have easily gone viral. These videos created purposefully has given the voters the authentic engagement with the candidates that they are looking for, helping some political parties achieve good results. Videos will become a long-term staple of communications and sales content before this pandemic is over.

Videos Feed A Demand To Give A Longer Term Pay Off
A key takeaway is that video content must give something back to the audience, be it the need for information, leisure, and entertainment. While current sales demand is currently down, the increase in demand for video content makes the video marketing investment to differentiate your service or business likely to payoff in the longer term!

Best Regards
Ryan
​Co-founder, AffinityMotions
About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Make 2H2020 Count By Making Your Digital Presence Felt With Outstanding Videos]]>Fri, 26 Jun 2020 01:23:29 GMThttps://affinitymotions.com.sg/video-news/make-2h2020-count-by-making-your-digital-presence-felt-with-outstanding-videos
Half of 2020 has gone away in a flash! Covid-19 has already made a significant impact on our lives, and unfortunately, for most of us, not in a positive way. Singapore's reopening in phase 2 for 2nd half of 2020 has given businesses a glimmer of hope, but the reality is, not many of us are entirely out of the woods.

Virtual is here to stay! From offline to online shopping, the coronavirus has driven sweeping changes to consumer habits. With digital attention at an all-time high, it's no longer a want but a need for businesses to create a robust online presence.

Using Social Media and Digital Marketing is a must to drive traffic to your website, e-commerce store, or landing page to bring new sales, sign-ups and leads. 

During Circuit Breaker and Phase 1, no doubt many of you have been exposed to using video. Whether it is through 1-on-1 video calls, group video calls, or creating self-made videos to conduct meetings, do training, make consultations, or market your products or services through video marketing, this is a necessary step in the right direction.

However, Social Media is not a license to spam lousy content. The thing is, your competition is probably doing the same. Your video content has to be truly outstanding, first to be able to capture consumers' attention, and then to provide immense value, whether it's to entertain, inspire, educate, fulfil a need or want!

We know it's not easy to create a compelling video! You need a creative concept, a good script, film the right shots with proper equipment, and finally, piece everything together with a great edit!. Where can the busy self-employed, professionals, small business owners like yourself find the time to do this all by yourself? That's why we're here to help!

Since 2016, AffinityMotions has been in the real estate niche helping agents stand out in the crowded and competitive marketplace by creating videos. Other esteemed clients who have engaged us also span across different industries including, property, service providers, financial services, food & beverage, to automotive car businesses. Within the last 3 to 4 years, we have completed over 900 videos for our clients.

Let us take the stress of creating engaging videos off your hands to help you propel your digital presence ahead of your competition! Contact us to find out more and create your video today!

WhatsApp: https://wa.me/6597242738
Messenger: http://m.me/affinitymotions
Email: hello@affinitymotions.com.sg

Best Regards
Ryan
​Co-founder, AffinityMotions
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Leverage On Property Videos To Market Property During Singapore's Phase 2]]>Fri, 19 Jun 2020 08:22:30 GMThttps://affinitymotions.com.sg/video-news/leverage-on-property-videos-to-market-property-during-singapores-phase-2
[? Yes! Property Viewings Are Allowed In Phase 2] Aren't we all excited? But the fight against Covid-19 isn't over yet! Don't go all out to conduct open houses and network!

✅ RES may enter properties to photograph or film the properties in order to conduct online viewings thereafter, subject to the consent of the seller or landlord.

✅ Ensure that no more than five persons visit the property at any one point in time. Such persons include you and any professionals whom you engaged to assist you with preparing the property for listing or virtual viewing (e.g. video production crew).

✅ You should continue to use IT tools and solutions for your work as much as possible, and only meet your clients in person ON-SITE if it is absolutely necessary for the conduct of the property transaction.
(Reference: 16th Jun 2020 CEA notice 26-20)

?? Let's do our part in the ongoing fight against COVID-19, by creating videos to market property, so that the health and safety of sellers, buyers, and ultimately you and your family will remain protected! Contact us below to find out more!

? WhatsApp https://wa.me/6597242738
? Messenger http://m.me/affinitymotions
? Email hello@affinitymotions.com.sg

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Best Regards
Ryan
​Co-founder, AffinityMotions
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[​Is Filming Property Allowed In Phase 1 Singapore's Safe Re-Opening?]]>Tue, 09 Jun 2020 04:15:24 GMThttps://affinitymotions.com.sg/video-news/is-filming-property-allowed-in-phase-1-singapores-safe-re-opening
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​Is Filming Property Allowed In Phase 1? This is a question we have been getting a lot recently! With respect to filming in residences, here is the latest update from Singapore's government. In Phase 1, each household is allowed 1 daily visit from a maximum of 2 visitors from the same household.

If property is unoccupied, Property Agents may enter property on their own to photograph or film the property in order to conduct online viewings thereafter. You should not enter occupied properties, even if it is temporarily vacated, to photograph or film the property. (Reference: CEA GUIDE 26 MAY 2020)

Media Productions will need to defer filming in residences, as per the rules under Phase 1 for household visits. However, residences that are currently unoccupied or vacant is allowed, and all resumption of media content production should comply with the Mandatory Safety Rules. (Reference: IMDA ADVISORY 8 JUN 2020)

Get in touch to find out how Affinitymotions can continue to serve you with your video production needs during Phase 1! ? WhatsApp https://wa.me/6597242738 ⁠
? Messenger http://m.me/affinitymotions
? Email hello@affinitymotions.com.sg

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Best Regards
Ryan
​Co-founder, AffinityMotions
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[5 Social Media Content Ideas For Singapore Realtors]]>Wed, 03 Jun 2020 04:31:16 GMThttps://affinitymotions.com.sg/video-news/5-social-media-content-ideas-for-singapore-realtors
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Most Singapore realtors knows the importance of having an online and social media presence nowadays, including all your competition! With more and more real estate agents starting out new Facebook pages, Instagram Accounts and. Youtube Channels, don’t make the mistake of posting only generic content and be left wondering why your social media strategy isn’t working!

Here are 5 content ideas you can create to grow your branding on social media and differentiate your services! 

1) Your Personal Journey
What are some reasons you started on your real estate career? By telling a story, you can effectively communicate who you are, what you do, and how you can help people.

2) Career Milestones
What are the key achievements in your real estate career? Showcase your award or accolades to highlight your real estate business’ track record to establish credibility. 

3) Timely Market News
What new information is helpful for your viewers?  Show that you’re an active participant in the market, by updating your feed with the latest news as well as your personal analysis of the market.

4) New Listings And Properties
What new launches and resale listings are you marketing? Other than traditional web portals such as Propertyguru, 99.co and Edgeprop etc, market your current listings on social media to increase your listing's exposure!

5) Property-related Matters
What other additional information can you also provide? Online home sellers and seekers are also researching other relevant topics such as interior design, property financing, and Singapore housing regulations. Ease their search by providing such value-added content!

We hope that these 5 content ideas above has given you some ideas on. how to start building a more unique presence for social media! If you want to start creating even more engaging video content for your digital marketing, feel free ro reach out to us!  

Best Regards
Ryan
​Co-founder, AffinityMotions
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Resumption Of AffinityMotions Video Production After Singapore's Circuit Breaker]]>Sat, 30 May 2020 05:40:52 GMThttps://affinitymotions.com.sg/video-news/resumption-of-affinitymotions-video-production-after-singapores-circuit-breaker
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We are finally reaching the last leg of the extended Circuit Breaker! AffinityMotions is registered under (SSIC) Code 59, and is allowed to resume our video production services including filming from 2nd June 2020, during Phase 1 Safe Re-opening of businesses. 

We believe in the health and safety of our clients as well as our staff members, and will be adhering to the set of mandatory safety rules updated by IMDA below!

https://www.imda.gov.sg/-/media/Imda/Files/News-and-Events/Media-Room/Advisories-on-COVID-19-Situation/MSR-V1-29052020-with-Cover-Letter.pdf?la=en

https://www.imda.gov.sg/-/media/Imda/Files/Industry-Development/Sectors/Media/IMDA-Media-Content-Production-Resumption-FAQ-8-June-2020.pdf

If you're interested to engage our services, we have also prepared an additional safety brief for our clients, so do contact us to find out more:
WhatsApp: https://wa.me/6597242738
Messenger: http://m.me/affinitymotions
Email: hello@affinitymotions.com.sg

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Best Regards
Ryan
​Co-founder, AffinityMotions
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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