<![CDATA[Welcome to AffinityMotions - News]]>Wed, 25 Mar 2020 14:26:41 +0800Weebly<![CDATA[One Business Continuity Plan Singapore Property Agents Can Adopt Amid The Coronavirus Pandemic]]>Tue, 17 Mar 2020 03:29:24 GMThttps://affinitymotions.com.sg/video-news/one-business-continuity-plan-singapore-property-agents-can-adopt-amid-the-coronavirus-pandemic
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As a Singapore real estate agent, your business still has to go on amid the increasing severe coronavirus outbreak. Are you affected by more cancelled appointments, and postponed viewings as more people stay home in view of social distancing measures and in bound travel restrictions implemented by the government? How does your business carry on as usual? If property listings are your main bread-and-butter, have you already thought of your business continuity plan?

Take Precautions To Ensure Well-Being Of All Parties
While property viewings are inevitably part of closing deals, higher level of precautions can be taken to ensure the health and safety of your buyers, sellers and ultimately your own well-being. 
Before every physical viewing, temperatures can be taken, health and travel declaration forms can be filled. Hands can be washed, and all surfaces sanitised and wiped down after every viewing or open house to minimise the risk of germs and viruses spreading. But is there any more you can do to ensure more peace of mind for more parties involved, by reducing the need and high frequency of physical meetups? Inevitably, viewings can get cancelled or rescheduled indefinitely due to illness or fear affecting your livelihood!

Digital Window Of Opportunity
The crisis has opened a digital window opportunity for more content such as property video tours and virtual home tours! In Singapore, property agents have been using property video tours to up their game since 2017. The early movers who have already adopted video as part of their marketing strategy are better positioned to weather this crisis than ever. 
With social distancing measures in place and as an alternative to in-person viewings, homebuyers stuck at home can turn to watch home tour videos online to shortlist properties they are most interested before making actual viewing arrangements. Strong online and social media presence can be leveraged to win more listings, land more deals, and attract more clients. 
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How do you continue staying productive and increasing the value of your brand beyond this ongoing Coronavirus pandemic that has swept the world in 2020? Create more videos to give you a significant advantage over the competition.
Turning Crisis To Your Advantage 
It was against the backdrop of the Lehman Brothers bankruptcy and the sub-prime mortgage industry collapse in 2008 that one of the most recognised and successful real estate broker personality in the world, Ryan Serhant, ventured into the New York real estate market. His use of creative marketing strategy and TV reality show has won him more exclusive real estate deals and fans around the world.

Ultimately, home sellers look for realtors with winning creative strategies to market their homes to interested buyers. Property listing videos not only showcases an agent’s outstanding marketing skills but most importantly, reduces the need for physical meetups before closing the deal. 

Traditional photographs may not do your listing the most justice as they do not highlight surrounding amenities or special features of the home that you can present through video. Interested property buyers can be shown the most interesting features of a listing from the comfort of their home through online videos. Online property portals such as PropertyGuru, social media platforms such as Facebook favour and prioritise posts with video higher than just photos, making your listing stand out even more.

We hope that we have given you some ideas on how property videos can be used to ensure the continuity or even strengthen to grow your brand and business further despite the climate of uncertainty.
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[AffinityMotions Youtube Channel Jan-Mar 2020 Statistics]
Over the first 3 months of 2020, AffinityMotions has seen our own subscriber base and viewership of our Youtube Singapore Property Channel growing strongly. As one of the most established Youtube Channel for Singapore Property on Youtube, this is an indicator that Singapore property buyers are shifting online to do more research and find properties. Are you ready to embrace the new norm of selling houses in your real estate business for the longer term? ​​
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Why Branding Matters - Singapore Real Estate Agents Up Your Game With Video Marketing]]>Thu, 12 Mar 2020 06:23:26 GMThttps://affinitymotions.com.sg/video-news/why-branding-matters-singapore-real-estate-agents-up-your-game-with-video-marketing
In property crazy Singapore, according to HSBC Beyond The Bricks Survey 2019, the average Singaporean spends 3.29 hours each week looking and researching property online even when they're not in the market for a new property! Constantly creating useful and relevant video content puts you on top of their mind when they're ready to sell or buy property!​

Continue Watching Our Entire Educational Series For Singapore Real Estate Agents:
https://www.youtube.com/playlist?list=PLiZ2Az2GtZccGa6rKi0lAEkfdLoioggeW

Like AffinityMotions On Facebook: AffinityMotions

Subscribe to AffinityMotions Channel:
https://www.youtube.com/c/AffinityMotions

All information and references are provided for fair use educational purposes only. Copyrights are reserved by their respective copyrights owners.
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[The Real Value Of Doing Videos - Singapore Real Estate Agents Up Your Game With Video Marketing]]>Thu, 12 Mar 2020 06:17:49 GMThttps://affinitymotions.com.sg/video-news/the-real-value-of-doing-videos-singapore-real-estate-agents-up-your-game-with-video-marketing
Everyone knows that videos can be used to sell your property listings but other than just purely sales, what is the real benefit from doing videos consistently? Watch video above to find out why your long-term branding counts when you start building a relationship with an online audience, and how they can transform into actual real clients when the time is ripe!

Continue Watching Our Entire Educational Series For Singapore Real Estate Agents:
https://www.youtube.com/playlist?list=PLiZ2Az2GtZccGa6rKi0lAEkfdLoioggeW

Like AffinityMotions On Facebook: AffinityMotions

Subscribe to AffinityMotions Channel:
https://www.youtube.com/c/AffinityMotions

All information and references are provided for fair use educational purposes only. Copyrights are reserved by their respective copyrights owners.
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[The Beginnings Of The Video Trend - Singapore Real Estate Agents Up Your Game With Video Marketing]]>Thu, 12 Mar 2020 06:05:38 GMThttps://affinitymotions.com.sg/video-news/the-beginnings-of-the-video-trend-singapore-real-estate-agents-up-your-game-with-video-marketing
The  property video marketing trend has yet to show any signs of abating, with many property agents using video to grow their brand and reach more targeted audience. But do you know where it all started? Watch above video to leap back in time to the beginning of 2017 where it all started! 

Continue Watching Our Entire Educational Series For Singapore Real Estate Agents:
https://www.youtube.com/playlist?list=PLiZ2Az2GtZccGa6rKi0lAEkfdLoioggeW

Like AffinityMotions On Facebook: AffinityMotions

Subscribe to AffinityMotions Channel:
https://www.youtube.com/c/AffinityMotions

All information and references are provided for fair use educational purposes only. Copyrights are reserved by their respective copyrights owners.
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Traditional Vs Digital Age - Singapore Real Estate Agents Up Your Game With Video Marketing]]>Thu, 05 Mar 2020 08:12:29 GMThttps://affinitymotions.com.sg/video-news/traditional-vs-digital-age-singapore-real-estate-agents-up-your-game-with-video-marketing
Is traditional marketing still working well for you? You may be very familiar with old-school methods of marketing, such as printing newspaper advertisements, distributing flyers, and putting listing on property portals online, but the digital age has already dawned! What's the difference between traditional vs digital marketing and why should you leverage it to reach new clients? Watch above video to find out!

Continue Watching Our Entire Educational Series For Singapore Real Estate Agents:
https://www.youtube.com/playlist?list=PLiZ2Az2GtZccGa6rKi0lAEkfdLoioggeW

Like AffinityMotions On Facebook: AffinityMotions

Subscribe to AffinityMotions Channel:
https://www.youtube.com/c/AffinityMotions

All information and references are provided for fair use educational purposes only. Copyrights are reserved by their respective copyrights owners.
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[Good News Realtors! Launch of Partnership Between AffinityMotions X Singapore Furniture Rental]]>Sat, 01 Feb 2020 02:56:20 GMThttps://affinitymotions.com.sg/video-news/launch-of-partnership-between-affinitymotions-x-singapore-furniture-rental
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Good news for Singapore property agents looking to build your online branding presence! It's time to create more value for your clients by enhancing the attractiveness of the property listing before filming your video! 

From February 1st 2020, AffinityMotions has partnered with Singapore's most well-established Home Stager, Singapore Furniture Rental, to offer you an enticing 10% off both our services if you do video with AffinityMotions, and Home Staging with SFR concurrently!
AM X SFR 10% OFF Both Services
This is part of AffinityMotions on-going drive in the new year to create more value and bring you more benefits when you sign up with us! By building more partnerships and also elevating our social media and youtube platforms to the next level, we ultimately help you, our end clients, enhance your online branding presence!

Do stay tuned and follow us on Facebook or Instagram for more exciting updates and partnerships to benefit you in the future!
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[How To Improve Your 2020 Singapore Business Video Marketing Success With These Useful Tips]]>Tue, 28 Jan 2020 15:29:43 GMThttps://affinitymotions.com.sg/video-news/how-to-improve-your-2020-singapore-business-video-marketing-success-with-these-useful-tips
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Is video marketing a guaranteed key to your business success in Singapore? If you're not planning to start doing video in 2020, it's high chance you're already falling way behind the competition! A common question among new clients we often get at AffinityMotions is whether fantastic results can be generated from doing just a video.

​Truth be told, getting the video done is only the first step to video branding success. Helping to present the best side of you on video is only the beginning part of the equation! Below are some further questions to ask yourself and steps you can take to further improve the success of your video marketing!
Can Your Video Be Easily Found?
There is huge competition for viewers on most video platforms, whether its Youtube, Facebook, or even growing IGTV. According to Statista, 500hrs worth of video are uploaded to Youtube every minute! Similar to SEO marketing on search engines such as Google, your video postings must be optimised for popular keywords related to your video. Use keywords in your video title as well as the description while keeping it as appealing as possible. Keyword tags and location tags can also be added to make your video easier to find.
Does Your Video Thumbnail Capture Attention?
While a video itself is a whole ton more engaging than a picture, the picture you choose for your video thumbnail can still say a thousand word. Don't neglect to customise an attention-grabbing thumbnail for your video to entice potential viewers to click and start watching your video. 
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Can Your Video Entertain or Inform The Viewer?
With so many videos floating around vying for attention, just making sure your video gets found and getting people to click on it doesn't mean success. Many people lose interest and stop watching beyond the few initial seconds if the video doesn't offer them value. People view videos two main reasons, either for entertainment or to learn something valuable. Make sure your video provides compelling value to ensure your viewers stay watching!

Can Your Video Be Easily Understood Without Sound?
With the significant increase in mobile bandwidth, videos are being watched from anywhere. If your viewers are in school, in the office or even on public transport, the chances are high that your viewer's device may be on silent. If your video doesn't come with captions or subtitles, there's no chance your viewer will watch even if your content is excellent!
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Do You Have The Right Platform For Posting?
Almost everyone can post or share a video on their social media or video platforms. However, without any substantial subscriber or follower base, posting it up doesn't automatically earn you organic views. You probably have to do paid sponsored ads to promote your video as you try to build up your audience
Are You Doing A Variety Of Video Consistently?
A lot of clients, possibly because of poor responses to their first video, get disappointed and give up prematurely when their video campaign doesn't work out as well as they expected. While everyone hopes that their one video can become viral immediately, one-hit-wonders also fizzle out once any initial hype wears off. The truth is that those that find their groove and finally succeed in doing video marketing are those that do a mixture of videos to keep impressions fresh and eventually warm up their audience! Consistency and variations to your content is critical to video marketing success!

We hope that you found some useful tips above to improve on your video branding success! With over 300 clients served, and over 800 videos completed, and our own fledging AffinityMotions Youtube Channel, we know a thing or two about successful video marketing. Let AffinityMotions help you along on your journey by getting in touch with us to meet your videography needs!
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
Contact Us
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<![CDATA[AffinityMotions Celebrates Our 3rd Anniversary!]]>Wed, 15 Jan 2020 06:12:44 GMThttps://affinitymotions.com.sg/video-news/affinitymotions-celebrates-our-3rd-anniversary
In 2016, AffinityMotions created our 1st video for a 4RM HDB with PropertyLimBrothers, taking a leap of faith to kickstart our videography services for the real estate industry. Our Co-founders Ryan and Melvin had the vision and belief that AffinityMotions can be the light that sparks real improvements in the property industry!

Fast forward to 2020, no doubt this vision has already been realised with video marketing gaining much traction becoming a valuable means for agents to provide much more value than ever before to their clients, and ultimately benefiting all consumers alike! As we celebrate our 3rd anniversary, we count over 300 clients served, with over 800 videos across real estate and other industries, featuring HDBs, shophouses, private condos, landed houses, commercial properties, residential and office developments, food and cars among others.

Our team has grown in our knowledge, expertise and experience to serve our clients better, growing from a small team to our current full-time strength of 6 to meet all your videography needs! Thank you for trusting us all this while! We look forward to your continuing support!
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
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<![CDATA[AffinityMotions' 2019 Top 5 Singapore Property Videos Round-up]]>Tue, 24 Dec 2019 02:53:39 GMThttps://affinitymotions.com.sg/video-news/affinitymotions-2019-top-5-property-videos-round-up
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According to HSBC’s 2019 Beyond the Bricks survey, an average of 3.29 hours each week is spent by Singaporeans on property-related window shopping, reading property magazines, and trawling through online listings, even when they are not in the market for a new home!

With the likes of real estate agents such as PropertyLimBrother being elevated to celebrity-like status, it seems that people in Singapore can't get enough of property, especially with property videos enabling viewers to salivate and get a glimpse into their dream homes! 

With AffinityMotions' Channel being one of the most popular on Youtube for property videos, what has our audience been watching? Here's a round-up below of the top 5 home tour videos that were posted on our Channel for 2019!
1) The Tomlinson Penthouse
Spanning 3 storeys and more than 9700 sqft, this stunning marvel rises above all other homes perched at the top of Freehold The Tomlinson. Offering an exclusivity and privileged lifestyle defined only by the extraordinary, this rare  triplex is located at the very heart of Orchard Road!
2) Alana Cluster Terrace House
This beautiful cluster terrace home at Alana in Yio Chu Kang offers an enticing blend of landed-style living with facilities and 24-hour gated security, making it perfect for condo owners who wants to upgrade to a landed lifestyle without forgoing the comfort of condo living!
3) Upper Neram Road Semi-Detached House
Built by renowned Hauslab, the stunning design of this 2.5 storey Corner Semi-Detached home in Yio Chu Kang revolves around good Fengshui. Calming waters flow even under the stairways of the house, a unique feature that is actually a pool with a Jacuzzi, making a bold impression for visitors and keeping the home cool!
4) Nim Drive Semi-Detached House
Presented in a casual and unique style, this video is controversial drawing supporters and naysayers alike! Also located in Yio Chu Kang, this is one of a pair of newly built Semi-Ds available for sale, tastefully finished and furnished luxuriously in showroom condition! Perched on higher ground, it's also windy with superb unblocked views of the surrounding landed estate!
5) Treelodge @ Punggol 5RM HDB Loft
The only HDB among the luxurious condo penthouse and landed property in our Top 5, this rare and exclusive loft is located in award-winning Treelodge@Punggol! No run-of-the-mill average HDB, its unique mix of indoor and outdoor spaces, gives claim to an exceptional lifestyle experience that few other HDB dwellers can get to enjoy!
Videos done well can be used to draw out buyers, right from the comfort of their current homes. Through mobile smartphones on their hands or tablets sitting on their laps, home buyer's can now visualise moving to their next home, while watching videos in their pyjamas!

At AffinityMotions, we love filming and creating videos for beautiful homes that can potentially be the next dream home for our viewers. Merry Christmas and may you have a happy and wonderful new year, we look forward to featuring more gorgeous homes on our Youtube Channel in 2020! Subscribe and enable notification to be informed of our latest videos!
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
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<![CDATA[Singapore Real Estate Property Marketing Mediums Comparison]]>Thu, 19 Dec 2019 08:45:59 GMThttps://affinitymotions.com.sg/video-news/singapore-real-estate-property-marketing-mediums-comparison
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In your real estate career, a new age has dawned on marketing properties in Singapore! Apart from traditional age-old methods of marketing real estate, there are many new mediums to choose from in this digital age when putting your listing up online or on social media to sell properties for your clients. Some recent innovations to hit Singapore other than video tours include a 3D virtual tour and virtual staging!

Video Tour Featuring Agent
Introduce and highlight your listing's key selling points through a property listing video tour while keeping your potential buyers engaged with your own professional presentation and personal style.

3D Virtual Tour
Unlike more common basic virtual tours that allow audiences to walkthrough property, a 3D virtual tour gives an additional 3D dollhouse view that can provide a better overview of the entire space from multiple angles. 

Virtual Staging
While real home staging uses real furniture and accessories to decorate a property to make it more appealing temporarily, virtual staging uses digital image manipulation to add furniture and decor to your photos to show buyers the potential of the property.

So many options, what should you use?
With so many new creative means to market property, how do you make your listing (and most importantly, yourself) stand out among the sea of listings vying for a potential home buyer's attention? We have done up the comparison chart above to help you make a better decision when deciding which medium to use when marketing properties to meet both you and your home sellers' objectives!

Make a wiser and more informed choice when weighing your options to choose the best medium to market your next listing!
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About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!
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