1) Decide On Your Target Audience
If you examine your business and have met up with clients face-to-face in the past, I'm sure you already know who your dream clients are! This helps define who your target audiences are clearly. Picture these clients watching your videos to make sure your videos meet real needs and make an impact on your intended viewers.
2) Understand Your Marketing Purpose
People tune in and watch your video to meet their personal needs and wants. The goal of your video marketing strategy should be to fulfil these needs by educating, entertaining, or inspiring your viewers!
3) Decide On A Video Topic
What are some of the burning questions that your clients have always been asking you? Is it possible that other people also need answers to these questions and you can address them through video? This helps to determine which topics related to your brand can connect with your viewers the best.
4) Solve Creative Challenges And Create Your Video
As a start, it may be possible to do simple filming and editing by yourself using existing equipment and free software. If not, don't be hesitant to enlist professional help rather than never getting started! As you get more successful, however, it may make better sense for you to outsource the video's production to realise more a creative vision for video quality and free up your own time!
5) Decide Where To Publish Your Video
Go where your target audiences are on! Different social platforms have different demographics and attract diverse kinds of audiences. Are you target audiences mostly on Facebook, Instagram or Youtube? Are you an established brand with already captive viewers, or do you need to allocate an additional budget to spend on sponsored ads. Plan accordingly to maximise exposure for your videos!
There you have it, we hope that these 5 simple tips above are enough to get you started on video marketing. Don't hesitate to contact us if you need any futher help on your video creation jorney, we're always available to lend you our helping hand!