What's the point in doing up content to market your business if nobody's viewing? Due to the impact of the ongoing Covid-19 pandemic, more Singapore businesses have gone online, putting up a website, Facebook Page, or Instagram business profile to promote their product or services. However, despite Youtube being the world's 2nd most popular social media platform and Number 1 video-sharing platform, creating video content to upload on Youtube is still often neglected! Are you missing out getting views to improve your digital marketing reach on this important channel?
Video Content Is The Better Way To Engage Audiences
As a start, building your online brand presence on social media with just attractive photos and graphics design is the easiest low-hanging fruit. However, with so many visuals floating around, it is hard to capture attention and engage potential customers. No one would disagree that video content creation is the most engaging way to gain and retain more clients, to future proof your business!
The Power Of Youtube
Yes, we agree that doing up videos take much more work than just designing a picture, but yet it is the most ideal and powerful marketing tool, with YouTube having a staggering 2 billion users a month worldwide, each user spending an average length of 40mins on each visit. Here's 5 ways you can get more eyeballs on your business with video and bring YouTube into your marketing mix.
1) High-Quality Video Content
Absolutely the most important, quality over quantity. Your video content must serve a purpose and add value to the viewer. Although the aim of creating online content may be to make sales ultimately, the fastest way to turn off any audience is to keep making a sales pitch throughout your videos. If your video doesn't inform, educate, fulfil needs, help solve problems or entertain with good storytelling, there's a good chance nobody's going to watch.
3) Upload To Youtube And Cross-Promote On Social Media
Your high-quality video content is complete, and now's the time to premiere it to the world! On most social media channels, users usually quickly swipe through their feed when they're bored and promptly move on to the next post that captures their attention. However, on YouTube, most viewers have an objective in mind and actively search for your content. Instead of posting on other social media platforms, upload to your YouTube channel and use your other social accounts to promote the video instead! Embed it on your website, share it on Facebook, Instagram, WhatsApp, Telegram, email or anywhere you have an audience to promote the video for more Youtube views!
4) Optimise SEO and create Thumbnail for your Youtube Video
Don't forget that Google owns YouTube, so your YouTube title, description, tags can also be optimised for search to be easily found. Make the extra effort to transcribe and put in subtitles properly, so the Youtube algorithm knows what your video is about and put it in front of the right targeted audience. In order for it not to be lost in the crowd, create a custom video thumbnail to entice people to click. For best results, include text overlays with an attractive image that include people in it that best describe the video.
5) Grow Organic Views By Asking Viewers To Subscribe
If you are doing a one-off video, the fastest way to generate more views is to run paid ads to promote your video. However, if you are consistently creating and uploading excellent video content regularly, the better way is to organically grow your audience and retain them for your business. Make use of Youtube cards or end screens to hustle and get viewers to click on the subscription buttom for your channel. Or simply verbally ask the viewer to subscribe and enable notification at the start or end of your video!
No Shortcut To Video Marketing Success
There is no fast and easy shortcut to success with videos. We hope that the above 5 suggestions will put you on the right path to build your viewership, subscriber base and use videos to benefit your business! Be patient, and I hope you can figure out what works best for you! If you need professional help to be consistent with your video content creation, reach out to us at AffinityMotions!
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