Our Brand Story
[AffinityMotions' Founders]
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Since 2016, AffinityMotions has been helping businesses find their voice and stand out in the crowded and competitive marketplace through the conceptualisation and production of cinematic motion pictures. With these videos, AffinityMotions assists small businesses in creating affinity with their clients.
Now it's already 2020, and the video marketing trend is yet to show any signs of abating. Unless you've been hiding under the rock for the last three years, you would have heard of Melvin Lim, one-half of the dynamic PropertyLimBrothers real estate duo who has already taken social media by storm. Or at the very least, you would have seen property videos on social media by property agents replicating the success of PropertyLimBrothers. Lesser known is that Melvin is also a co-founder of AffinityMotions. While co-founder Ryan manages and oversees daily operations and business development, Melvin remains a silent partner and strategic consultant to AffinityMotions while focusing on his real estate agent business. Since 2016, AffinityMotions is the premier go-to video production company in the real estate niche for property agents. Having completed 1,000 over videos for more than 300 clients across multiple real estate agencies, it has played a vital role in the video disruption of the real estate industry. To understand how real estate marketing got revolutionised, and how our success in the real estate niche can also help you in other businesses besides real estate, let's turn back the clock to see how AffinityMotions came about. |
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Our Beginnings
In 2016, Melvin started to notice that traditional ways of marketing listings were becoming less effective with dwindling responses. Consumers were increasingly spending more time on social media using their smartphones and tablets. Aiming to find a way to engage consumers via social media and add more value to benefit his clients, Melvin approached Ryan to explore opportunities. At that time, Ryan, an old-time buddy from his NSF days, has been successfully managing the online presence and social media campaigns for an F & B group. Through his work, he has seen how effective videos, especially professionally taken ones, can be for social media marketing. |
[NSF Days | L: Melvin | R: Ryan]
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While Singapore property agents at that point are already doing social media marketing, yet almost none have appeared on video, contrary to what overseas realtors in western countries are doing. Through Melvin and Ryan's analysis of the market and discussions, the seed to revolutionise the real estate industry in Singapore through video marketing got planted in late 2016.
The pressing concern then was first and foremost to serve the needs of Melvin's real estate clients and prove that the video idea worked. If the concept worked well for PropertyLimBrothers, AffinityMotions could also benefit other agents by assisting them to do videos.
The pressing concern then was first and foremost to serve the needs of Melvin's real estate clients and prove that the video idea worked. If the concept worked well for PropertyLimBrothers, AffinityMotions could also benefit other agents by assisting them to do videos.
[Filming Project Together In China]
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Our Vision Realised
AffinityMotions started with the aim to help realtors grow their branding doing videos using the right professional approach. While mobile phones have been used to take pictures or videos to post on social media or property portals, the results always looked amateurish, hurting the agent's reputation more than raising their standing as professional service providers among consumers. Using professional equipment, PropertyLimBrother's first video home tour for an HDB BTO resale in Sengkang got rolled out on social media in December 2016 to great response and got sold within 30 days. The buyer came from seeing the video home tour ad on social media. When another of PropertyLimBrothers's harder to market condominium unit in Geylang got sold within 35 days using video, video marketing was on the right track to change the property marketing landscape in Singapore. In the last three years, video marketing trend has helped many agents stay on top of the game, getting them new leads online and close more deals consistently month after month. Video Marketing is also the game-changer for a new or experienced agent to do marketing on equal footing as top producers and make themselves stand out to potential property buyers and sellers. |
What Can You Expect When You Engage Our Services?
Reliability / So that YOU can be Reliable to your own clients, we are reliable for YOU.
Effectiveness / To deliver Effective and engaging Videos to YOU, no shortcuts are taken to give you uncompromising quality.
Satisfaction / Giving YOU full Satisfaction for our services, to build a long-term relationship with you.
Professionalism / To stay Professional and proficient at our craft, we take feedback seriously and are constantly innovating to serve YOU better.
Efficiency / Efficiency is assured from the get go, our processes are well-honed to meet YOUR needs as Singapore's Premier Property Videography Company.
Creativity / Creativity helps YOU stay ahead of the market through video branding.
Timeliness / Timely delivery of your videos so that YOU are able to start your marketing ASAP without delays, no excuses.
We RESPECT your needs! No empty promises, no under delivery!
Reliability / So that YOU can be Reliable to your own clients, we are reliable for YOU.
Effectiveness / To deliver Effective and engaging Videos to YOU, no shortcuts are taken to give you uncompromising quality.
Satisfaction / Giving YOU full Satisfaction for our services, to build a long-term relationship with you.
Professionalism / To stay Professional and proficient at our craft, we take feedback seriously and are constantly innovating to serve YOU better.
Efficiency / Efficiency is assured from the get go, our processes are well-honed to meet YOUR needs as Singapore's Premier Property Videography Company.
Creativity / Creativity helps YOU stay ahead of the market through video branding.
Timeliness / Timely delivery of your videos so that YOU are able to start your marketing ASAP without delays, no excuses.
We RESPECT your needs! No empty promises, no under delivery!
Why Choose Us?
Success in any industry requires good branding to stay top-of-mind among consumers or other business clients. At AffinityMotions, we believe that real estate agents or other businesses can find their voice and stand out in the crowded and competitive marketplace through the effective use of professional-quality videos. Other than video production, we add more value to our clients by growing our social media platforms with our digital marketing expertise to help businesses further extend their reach to create more affinity with their target clients.
Success in any industry requires good branding to stay top-of-mind among consumers or other business clients. At AffinityMotions, we believe that real estate agents or other businesses can find their voice and stand out in the crowded and competitive marketplace through the effective use of professional-quality videos. Other than video production, we add more value to our clients by growing our social media platforms with our digital marketing expertise to help businesses further extend their reach to create more affinity with their target clients.
Meet The Full-Time Team
Led by a strong and balanced in-house team, we have well qualified and professional experience in cinematography, sales and digital marketing.
RyanCo-Founder / Marketing
LuqmanVideographer
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MatthewSales / Coordinator
ShaheeraVideographer
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Veda
Scriptwriter / Content Producer
CelineVideo Editor
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Video Content Creation
As a dynamic and creative team, we create high-quality video content, which are easily shareable, helping small brands differentiate themselves and stand out from the crowd in order to meet their objectives of:
and ultimately, to generate MORE LEADS AND SALES for your business!
- Building Awareness
- Influence Consideration
- Improving Sales Process
- Repositioning
- Growing Client Loyalty
and ultimately, to generate MORE LEADS AND SALES for your business!
What's good if your completed video cannot be seen? As an added bonus, with over 3,000 subscribers and over 100,000 unique viewers, our growing AffinityMotions Youtube Channel gets more than 30,000 impressions for our posted videos per day. With this large and consistent viewership, reach new potential clients organically and get referrals without extra cost when your video gets posted onto our Youtube and other social media channel, without the headache of starting your own!
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Copyright 2016 - 2020 | Affinitymotions Pte Ltd | Business Reg No. 201633922G
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