Being the top few most downloaded free social networking app for iOS (according to SimilarWeb, Jul 2021) in Singapore draws attention to marketers across the island. With its growing popularity, businesses and even government agencies such as the Central Provident Fund are using Telegram to reach their target audience.
Are you rolling out Telegram in your marketing strategies for real estate? We share three reasons why you should!
#1 Keep Your Audience Informed
With the group and channel functions, bring your communication efforts one step closer by instantly sending them Telegram marketing messages! Thoughtfully executed, important updates such as your latest real estate news opinions, upcoming listings, or listing videos will be of great benefit when they are notified immediately by default.
A good balance between value-driven information and sales-oriented messages might just land you an appointment! Could Telegram be a potential high-quality lead generator for you?
#2 Instant Feedback with Polls
Instant feedback with the right follow-up actions fine-tune your overall marketing strategy, which eventually optimizes your marketing efforts to better communicate with your potential leads. Take advantage of what Telegram has to offer to your benefit with the Polls function.
Unsure of what type of content to run for your real estate business? Run a poll. Want to find out just how much this particular unit's unique selling point is really valued? Run a poll. Are you looking to understand better your audience's opinion on the current market sentiments? Run a poll.
#3 Low Costing
More marketing efforts needed might not necessarily mean more capital invested, at least with Telegram! Telegram is essentially free of charge for both individuals and businesses to use, and to top it off, messages sent are encrypted to ensure high levels of security.
As time is the only resource you need to invest in, a potential method to acquire new quality leads at $0 definitely sounds pretty enticing if you'd ask me!
Ready To Start Using Telegram?
AffinityMotions constantly find ways to help our audience achieve the ultimate goal of getting quality leads and eventual sales, not only through videos but also through all things social networking. We hope you have learned a thing or two from our Telegram 3-part series. Do give it a shot, and let us know how it turned out for you! Best of luck!
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In the increasingly buoyant Singapore property market, everyone surely wants to list and sell their house at a price as high as possible! One relatively low-risk, high reward, cost-effective method to increase the value of your home is to make minor fixes or home improvements before putting your property on the market.
Some wear and tear are inevitable when you or your tenant have already stayed in a home for several years. What if by spending only tens to hundreds of dollars on low-cost repairs, you can actually negotiate and increase your house's appeal and selling price by the thousands? Here are our top 5 low-cost fixes for you to either DIY or hire someone to make your Singapore house or investment property more desirable!
Fix #3 Mending Flooring
Regrout the tiles if you have grouting between the tiles already damaged or crumbling away. Granite, marble, and parquet can also lose their shine, get cracked or scratched. By hiring the help of a restoration professional, you can restore the flooring to its glory to appeal to buyers.
Fix #4 Replacing Sanitary fixtures
Buyers will also be cautious of leaks, water spots, or discolored sanitary ware in the kitchen or bathrooms. Replace problematic water fixtures, and clean off any rust parts and stains to lessen any negative impact to your home's value.
Fix #5 Spring Cleaning
Do some deep cleaning, the type you usually do before the new year! Fussy buyers may check out every aspect of your home, even the places where you never bother to clean daily. Your ceiling fans, wall shelves, window ledges, the narrow nooks behind or under furniture are some neglected spots that make sense for you to clean up now.
Showcase The Best Light For The Best Price
In summary, the above 5 simple fixes will take away the major negatives and a buyer's mental hurdles to paying more for your house if he or she doesn't need to worry about putting aside extra money to fix up issues after buying. For the best price before taking any photos, videos, or conducting viewings, it is well-worth the time and effort for you to fix up your property to showcase your home in the best light!
You May Also Be Interested: Decluttering 101 - Must-do Before Marketing Your Home
For video production business enquiries for the real estate industry, contact us at +65 97242738, Whatsapp or email firstname.lastname@example.org to start creating videos today!
Younger users are flocking to TikTok as the next bright and shiny platform in Singapore, with a 27.4% market penetration in Q3 2020 according to Statista. As with all things social media, creating a new brand presence does require significant time and money investment to make it work for your business. So the big question, is it worthwhile for your Singapore business to chase the next trend and hop onboard the platform?
What is Tik-Tok?
Tik Tok is a video-sharing app with mainly user-generated short-form amateur videos, anywhere between 15s to up to 3mins. While the majority Facebook users are from Gen X into their 40s, Instagram users are Millenials aged between 20-40, Tik Tok appeals mostly to Gen Z (those born mid-1990s onwards) teenagers. Its growing popularity gives you a big opportunity to reach new, untapped audiences.
Tik Tok Target and Future Audience
Your target audience for your business may not specifically be using TikTok, but you need to consider whether they will be soon. Current Tik Tok users may also age over the years, and hopping onboard Tik Tok now may give you 1st mover advantages over your competition in the long run. Especially since it's yet to be oversaturated with business content like what Facebook and Instagram have become.
What Kind Of Content Works For Tik-Tok?
The content on Tik Tok is in general light-hearted and not so serious. Think music lip-syncing, short vlogs, snippets of life, and comedic parodies entertainment type of videos.
Repurpose and Upload Existing Video Content
If you are already creating such videos for other platforms such as Facebook, Youtube and Instagram, the easiest route would be to repurpose your existing content for Tik Tok. However, note that the Tiktok algorithm values originality and copyright protection and may get overzealous in blocking your videos if these videos can already found elsewhere (other social media). You may need to tweak your content, such as re-edits, reformats, and change music, for your original video to be accepted by the platform.
Create Videos Directly From Tik Tok
If overcoming such stringent copyright issues from uploads is becoming too much of a problem, you can also directly create videos within Tik Tok through your smartphone app to overcome restrictions. Don't worry too much about high-quality professional filming and edits, as long as your Tik Tok videos are original, thoughtful, engaging and fun for your intended audience!
What Video Content To Avoid?
The point is not to get too serious! People on Tik Tok are looking for entertainment. Use it to showcase a fun side of your business, such as a peek behind the scenes or edutainment rather than boring, direct sale pitches. If such light-hearted content is not in line with your business branding, it is better to stay off the platform.
Can Ads be run on Tik Tok?
The short answer is yes, similar to what Facebook and Instagram offers. However, note that they are currently more expensive than what you are used to on other platforms, as there are minimum daily budgets on both campaign and ad group levels.
Video Branding and Marketing Still Works
We hope that what we've shared about Tik Tok above can help you decide whether your business should get on board the Singapore Tik Tok trend. Ultimately, what makes sense now is that whatever platform you are currently building your brand presence on, whether Youtube, Facebook, Instagram or Tik Tok, making videos create the most engagement for your audience. Start your video creation process to make video branding and video marketing work for you!
Property videos are not about only marketing your property listings online, but the long term branding of your real estate business. How can a Singapore Property Agent sell more properties through the use of videos?
As strange as it may sound, to sell more properties with videos, you have to do more videos not just for your listings and start providing more value-added content through other forms of videos.
Customer Decision Journey
Videos can make a big impact on the Customer Decision Journey (CDJ), which according to McKinsey, comes in 4 phases. If you have not considered creating video, now's the time to start with these videos!
CDJ #1 Initial Consideration - Self-Introduction Profile Videos
During the Initial Consideration Phase, self-introductory profile videos can help to build your brand awareness.
CDJ #2 Active Evaluation - Testimonial Videos
During Active Evaluation Phase, testimonials videos from past satisfied clients give social proof.
CDJ #3 Closure - Property Listing Videos
During Closure Phase, the property listing videos either assure your sellers that you are making the extra effort to get their property sold or engage with buyers the pull factors that make the property the right home for them.
CDJ #4 Post Purchase/Loyalty - Educational Videos
After a property sale or purchase, you can value add to them with educational or timely market update videos to keep them in your loyalty loop until they are ready for their next property move or refer new clients to you.
You may also like: 5 Videos Singapore Realtors Can Do To Up Their Video Game
With the gaining popularity of property videos in Singapore, especially high-end luxury property, many people are drawn to the glitz and glamour of the real estate industry.
Don't Become Just Another Statistic
According to the latest 2021 CEA statistics, the total number of real estate agents have stayed relatively stable at around the 30,000 mark throughout the years. It is not that most agents are staying put, but because for every agent that drops out, another is willing to join the industry attracted by the theoretical time freedom and no caps in earnings. For a property agent that succeeds despite the many challenges, the career can be very rewarding.
Treat Your Real Estate Career As A Business
However, many new-joiners or career-changers do not realize that being a property agent is like a start-up, unlike an employee. You cannot simply hustle to get leads and close deals but need first to spend money up-front to provide or market your services. For example, expenses such as using flyers, photos, or videos on social media ads and online listings to brand yourself or the property you're marketing cannot be forgotten.
Use Videos As Your Edge Against The Competition
Due to the ongoing COVID-19 pandemic, among the various marketing mediums available in 2021, video and social media pairing undoubtedly bring the best result for any real estate business. Singapore property agents that have adopted video early have an increasing edge over their competition, closing more deals by captivating a growing audience exploring property online more than ever while working from home.
You may also like: Grow Your 2021 Online Brand With Videos
Start Attracting Smart Consumers With Videos
Smart and savvy consumers can recognize from the quality of your services or marketing investments whether you're serious in the real estate business before they entrust any of their property decisions with you. Discover the secrets of using video to become a successful Property Agent and sell more properties – faster, by learning the power of using different types of videos in Customer Decision Journey to win yourself more sales in the long haul!
Are you worried about messing up your scripts for your upcoming home tours? Fret not, as we are excited to share 4 mistakes property agents need to avoid for your home tour scripts so that you can put yourself in a position to shine in your Singapore Home Tour listing videos!
#1 Confusing Flow of Your Script
As excited as you are in showcasing your fantastic listing, do not rush it! Rushing your presentation and neglecting a proper flow to the overall structure of your home tour can seem messy, lost and difficult to catch on for your audience who are listening to you.
One step at a time and ensure it flows fluidly as you go along with your listing video!
#2 Overly Complicated Vocabulary
Who said you had to have an arsenal of fanciful and bombastic vocabulary to bring the best out of your listing? Simplicity is often overlooked despite its heavy importance. Go with what is comfortable first, focus on the main idea or topic that is easily understandable for the audience on the other end, after which you may then progressively pick up and expand your library of vocabulary to enhance your presentation!
#3 Not Maximising The Potential of Your Listing
Instead of focusing mainly on what the audiences can see first-hand, bring your presentation up a notch by implementing potential visualisations of what a certain space in the home could have. This helps your buyer better visualise the possibilities and choices they have for their future home, surely an added touch that everyone can appreciate!
#4 Not Choosing The Right Presentation Style
Everyone has their preferences when executing their home tours, but do you know what is yours? Do not force yourself do present in a style you're not comfortable with at the risk of appearing too stiff! If a toned down, slightly informal style is your go-to way, then so be it! Write down important points that you would need to cover and expand on them as you go along the way. Alternatively, mindmaps can come in handy in ensuring you have a constant flow of info right from the get-go!
Chance Favors The Prepared Mind
Now that you know what 4 mistakes you can avoid when preparing your home tour script, go ahead and make sure to prepare for filming by rehearsing your Singapore Home Tour listing script for the best results! Till next time, stay safe, and do get in touch with us if you need help in creating your video!
We may have gone through a Circuit Breaker in 2020 last year, but that doesn't mean we're not mentally and emotionally affected by the current Phase 2 Heightened Alert restrictions in Singapore!
AffinityMotions is back again with another 3 quick tips on what you should do amidst these trying times to ensure your businesses continue to thrive not only now and also after!
1) Check In With Your Clients
Reassurance is key in these critical times. You will never know what your client is going through, so it is important to reassure them and to let them know you are there during these tough times. Dropping a text or just being present with them in this current climate can go a long way!
3) Time To Value Add
With more activities online again, it's time to create value-added content or webinars again. With more time spent at home and with the right set of audience, creating value-added content such as videos or webinar on topics of interest would be a no-brainer. After going through the first 2 steps of pure giving, it is time to invite them (and their friends) to your like your content or attend your webinar that will bring value to their lives!
Start Giving Before Receiving
Notice the pattern of "give, give and then ask" in this 3 step funnel process? Give it a try, your clients will no-doubt appreciate your genuine concern and sincerity, and come back to you to meet their needs once Heightened Alert is over. We hope that these 3 tips will be beneficial to you. In the meantime do stay safe, and get in touch with us below for any of your videography needs!
Building deeper relationships with your social media followers can easily be overlooked despite how valuable it can be! With so many distractions especially for a Singapore audience with no lack of online entertainment options, it is hard to keep their attention if you only post generic content!
Here are 4 tips on how you can stand out and foster meaningful connections with your audience through a mix of social media and video content to take your relationships to the next level.
1) Don't Be Shy And Show Your Real Self Too
Social media has easily cultivated a culture of putting up only your highlights and the best parts of your life. However, if you want to build an authentic and real connection with your followers, you can post the raw and not so perfectly curated side of your life too!
It could be just a casual update on where you are eating for dinner that you'd recommend, your unglamorous NGs in photo/video shoots; all these resonate better and humanises your interaction with your audience.
2) Share Your Personal Interests And Hobbies
Who said professionals couldn't be food bloggers or hobby enthusiasts as well? You are just like any other humans who are passionate about their hobbies!
Share your unbiased food reviews of eateries or even your cooking skills if you're a master homecook! You never know what kind of interactions you can create with those hidden enthusiasts in your social media following too!
Here are some helpful area by area, room by room tips to get homesellers started on decluttering:
1. Your shoe cabinets may already be overspilling with shoes. Throw out any smelly disintegrating footwear and box away infrequently worn shoes into your store or utility room.
Living & Dining Room
2. Make the living feel more spacious by removing excess old or oversized furniture. For Singapore HDB dwellers, you'll be glad that your friendly Town Council my offer Bulky Household Furniture Removal Service on a goodwill basis for FREE. If they are still in good condition, they can even be sold on Carousell, freecycled, donated, or put into self-storage facilities while your house is on the market.
3. Depersonalise: While personal photos on display have sentimental value as a reminder of your wedding or kids' milestones growing up, it is best to take them down so that prospective buyers can visualise the home as “theirs”, not "yours".
4. Infrequently used kitchen gadgets, appliances, utensils and cutlery can be stowed away inside the cabinets and drawers so that your kitchen countertops look neat and tidy.
5. The surface of your fridge is often stuck with magnets, children's artwork, supermarket discount vouchers making it unsightly. Remove these knick-knacks as well.
6. As Work From Home is the new norm in Singapore, paperwork and documents inevitably may already be flying all over your study. If seeing them makes you stressed, home viewers will feel the same too. There's no better time to go paperless and file these away as much as possible. For electronics and entertainment devices, tie up any messy loose wiring and cables, and your chargers organised to neaten the space.
7. Unfolded laundry, clothes and fashion accessories hanging randomly everywhere behind doors and stands may suggest insufficient storage space. Especially with built-ins such as wardrobes, buyers may even open up cabinet doors for a peek. If these are bursting, you might as well take the plunge and dedicate some time to sort through your clothing to decide what to throw, donate, sell, or keep. Keep only what you love and wear to bring over to your next home.
8. To save valuable wardrobe space, vacuum bags can be used to compress bulky outerwear from your last winter holiday to tuck and hide them neatly in storage boxes under your bed.
9. Get your kids involved to get rid of toys they have outgrown or no longer play with. Use nice storage baskets so that your children can easily stow away toys that are kept.
10. If you intend to have another child, big bulky items such as cots, playpens can be dismantled and stored in your store or other temporary storage facilities.
11. Throw away toiletries and cosmetics that are past expiry dates. Instead of having bottles of lotions, and shampoos lying around and cluttering your vanity top, put them onto proper bathroom racks and inside vanity cabinets.
For video production business enquiries for the real estate industry, contact us at +65 97242738, Whatsapp or email email@example.com to start creating videos today!
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