3 Easy Videos Your Singapore Small Business Should Start Creating

Amidst more established companies in the market, how does a small business just starting out make themselves stand out in the Singapore market? Even if you do not have a mega budget like your bigger competitors, there's no need to resort to gimmicks! With Singapore having one of the highest smartphone penetration rates in the world, the solution is pretty simple! In 2019, social media combined with mobile video marketing is going to have the biggest impact and ROI for your business. 

With the advancement in consumer technology, the cost of video production has gone down and become quite affordable. Gone are the days where you need to invest tens of thousands of dollars, just to hire a big budget production company to produce a 30 seconds commercial, only to have to fork out even more money to get it shown on TV! In this time and age, effective, high-quality online videos can still be produced with a tighter budget to be put up and marketed on social media, reaching out to your target audience at a more pocket-friendly budget!

With this idea in mind, there's no better time to invest time and money to reap better returns for your business and propel it forward through video marketing. Here are 3 easy videos that your business should start creating today!

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​[Jia Bin Bak Kut Teh Founding Story]

1. Company Story Video
If your business idea has a compelling founding backstory, pique your audiences' interest by sharing your company's story through a video interview. Why did you start the company? What problem were you trying to solve? Were that any challenges getting it off the ground?

People generally don't like to be sold to. By sharing the human side of the company, it appeals to the emotions of your potential customers better, making a long lasting impression of your brand compared to a direct hard sell.

Your story shows your sincerity in providing your product or service and showcases your beliefs in what makes your business unique compared to other competitors out there. People like connecting with other people, if they can put familiar faces to your business, they’re likely to feel a stronger affinity to your brand than a faceless corporation.

2. Customer Testimonial Video
If you don't feel totally at ease facing the camera, you can start off with client testimonials. The rationale is the same, people will trust your business more by hearing stories about other people's genuine experience with your product or service.

Once you identify a very satisfied customer, try asking if they're game to do a video interview for you. This customer should ideally be of the same profile as your "dream" client, so that similar prospects can be attracted to your business. To let the interview sound as natural as possible, prepare your interviewee with an idea of the questions but over-rehearse or scripting their responses is a no-no, or the video may come across as too fake. A truly authentic video testimonial help build trust and confidence for your product and service in your viewers!

​[Jal Yoga Member Experience Testimonial]

​[Lock & Store Self Storage Provider]

 3. Product Video
The most straight forward video to do is a video of your product or service. What exactly is the product or service you are offering to your customers? Not only aim to showcase the best features but clearly highlight what problem it is trying to solve and explain how it is the solution to make their lives better.

With the creation of all 3 videos, your business will have a worthy arsenal to build a more credible business! Online video is the foundation to starting building your company reputation and branding, differentiating your product and services from competitors out there! Don't let lousy DIY videos affect your business branding!

AffinityMotions understand that shooting videos may be challenging, because you may not have the required expertise, equipment, time or a large budget to properly conceptualize, shoot and edit videos for your business's online presences. We eliminate the hassle by providing affordable and professional end-to-end conceptualization and high quality video production, which are ready for use on your business's website, blog, social media accounts, as well as for video marketing purposes. 

About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97245231 /+65 97242738 or email hello@affinitymotions.com.sg to start creating videos today!

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