Here are 3 good reasons why you should start creating videos to market your real estate business!
1) It's Already a Video First World
Across all online and social platforms, video content is already getting first priority in terms of appearing on you and your friends' news feed! Facebook's Mark Zuckerberg has already declared a company-wide video first strategy, believing that within the next five years, most of what people consume online will be video. If you are still using text and photographs to sell property, it's no wonder that you no longer seem to be receiving as many calls and referrals as before!
2) Video Separates You from Your Competition
How many real estate salesperson in Singapore are still relying on traditional marketing to market themselves and their listings ie. flyers, canvassing, posting on property portals etc? Not that they are doing it wrong, the old methods might still work if you try hard enough, but how does that differentiate you from your competitors? Videos help you stand out from the competition and brand yourself by showcasing your unique personality!
3) Makes You Professional
Ever seen other agents trying to sell property with badly taken photographs or shaky videos that they took on their mobile phones? Or are you guilty of doing that yourself? One word of advice, DON'T! If you unwilling to invest in professionally taken images to help your client sell or rent out their properties, it screams of unprofessionalism. Why should your client engage your services if you are not doing anything much more than they already can to market their property? An investment in professionally taken videos helps you present a PROFESSIONAL image to your clients, and is a great reason for them to refer you to potential new clients!