One Business Continuity Plan Singapore Property Agents Can Adopt Amid The Coronavirus Pandemic17/3/2020
Before every physical viewing, temperatures can be taken, health and travel declaration forms can be filled. Hands can be washed, and all surfaces sanitised and wiped down after every viewing or open house to minimise the risk of germs and viruses spreading. But is there any more you can do to ensure more peace of mind for more parties involved, by reducing the need and high frequency of physical meetups? Inevitably, viewings can get cancelled or rescheduled indefinitely due to illness or fear affecting your livelihood!
Digital Window Of Opportunity The crisis has opened a digital window opportunity for more content such as property video tours and virtual home tours! In Singapore, property agents have been using property video tours to up their game since 2017. The early movers who have already adopted video as part of their marketing strategy are better positioned to weather this crisis than ever.
How do you continue staying productive and increasing the value of your brand beyond this ongoing Coronavirus pandemic that has swept the world in 2020? Create more videos to give you a significant advantage over the competition.
Turning Crisis To Your Advantage
It was against the backdrop of the Lehman Brothers bankruptcy and the sub-prime mortgage industry collapse in 2008 that one of the most recognised and successful real estate broker personality in the world, Ryan Serhant, ventured into the New York real estate market. His use of creative marketing strategy and TV reality show has won him more exclusive real estate deals and fans around the world. Ultimately, home sellers look for realtors with winning creative strategies to market their homes to interested buyers. Property listing videos not only showcases an agent’s outstanding marketing skills but most importantly, reduces the need for physical meetups before closing the deal. Traditional photographs may not do your listing the most justice as they do not highlight surrounding amenities or special features of the home that you can present through video. Interested property buyers can be shown the most interesting features of a listing from the comfort of their home through online videos. Online property portals such as PropertyGuru, social media platforms such as Facebook favour and prioritise posts with video higher than just photos, making your listing stand out even more. We hope that we have given you some ideas on how property videos can be used to ensure the continuity or even strengthen to grow your brand and business further despite the climate of uncertainty. 
[AffinityMotions Youtube Channel Jan-Mar 2020 Statistics]
Over the first 3 months of 2020, AffinityMotions has seen our own subscriber base and viewership of our Youtube Singapore Property Channel growing strongly. As one of the most established Youtube Channel for Singapore Property on Youtube, this is an indicator that Singapore property buyers are shifting online to do more research and find properties. Are you ready to embrace the new norm of selling houses in your real estate business for the longer term?
In property crazy Singapore, according to HSBC Beyond The Bricks Survey 2019, the average Singaporean spends 3.29 hours each week looking and researching property online even when they're not in the market for a new property! Constantly creating useful and relevant video content puts you on top of their mind when they're ready to sell or buy property!
Continue Watching Our Entire Educational Series For Singapore Real Estate Agents: https://www.youtube.com/playlist?list=PLiZ2Az2GtZccGa6rKi0lAEkfdLoioggeW Like AffinityMotions On Facebook: AffinityMotions Subscribe to AffinityMotions Channel: https://www.youtube.com/c/AffinityMotions All information and references are provided for fair use educational purposes only. Copyrights are reserved by their respective copyrights owners.
The Real Value Of Doing Videos - Singapore Real Estate Agents Up Your Game With Video Marketing12/3/2020
Everyone knows that videos can be used to sell your property listings but other than just purely sales, what is the real benefit from doing videos consistently? Watch video above to find out why your long-term branding counts when you start building a relationship with an online audience, and how they can transform into actual real clients when the time is ripe!
Continue Watching Our Entire Educational Series For Singapore Real Estate Agents: https://www.youtube.com/playlist?list=PLiZ2Az2GtZccGa6rKi0lAEkfdLoioggeW Like AffinityMotions On Facebook: AffinityMotions Subscribe to AffinityMotions Channel: https://www.youtube.com/c/AffinityMotions All information and references are provided for fair use educational purposes only. Copyrights are reserved by their respective copyrights owners.
The Beginnings Of The Video Trend - Singapore Real Estate Agents Up Your Game With Video Marketing12/3/2020
The property video marketing trend has yet to show any signs of abating, with many property agents using video to grow their brand and reach more targeted audience. But do you know where it all started? Watch above video to leap back in time to the beginning of 2017 where it all started!
Continue Watching Our Entire Educational Series For Singapore Real Estate Agents: https://www.youtube.com/playlist?list=PLiZ2Az2GtZccGa6rKi0lAEkfdLoioggeW Like AffinityMotions On Facebook: AffinityMotions Subscribe to AffinityMotions Channel: https://www.youtube.com/c/AffinityMotions All information and references are provided for fair use educational purposes only. Copyrights are reserved by their respective copyrights owners.
Traditional Vs Digital Age - Singapore Real Estate Agents Up Your Game With Video Marketing5/3/2020
Is traditional marketing still working well for you? You may be very familiar with old-school methods of marketing, such as printing newspaper advertisements, distributing flyers, and putting listing on property portals online, but the digital age has already dawned! What's the difference between traditional vs digital marketing and why should you leverage it to reach new clients? Watch above video to find out!
Continue Watching Our Entire Educational Series For Singapore Real Estate Agents: https://www.youtube.com/playlist?list=PLiZ2Az2GtZccGa6rKi0lAEkfdLoioggeW Like AffinityMotions On Facebook: AffinityMotions Subscribe to AffinityMotions Channel: https://www.youtube.com/c/AffinityMotions All information and references are provided for fair use educational purposes only. Copyrights are reserved by their respective copyrights owners.
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