Half of 2020 has gone away in a flash! Covid-19 has already made a significant impact on our lives, and unfortunately, for most of us, not in a positive way. Singapore's reopening in phase 2 for 2nd half of 2020 has given businesses a glimmer of hope, but the reality is, not many of us are entirely out of the woods.

Virtual is here to stay! From offline to online shopping, the coronavirus has driven sweeping changes to consumer habits. With digital attention at an all-time high, it's no longer a want but a need for businesses to create a robust online presence.

Using Social Media and Digital Marketing is a must to drive traffic to your website, e-commerce store, or landing page to bring new sales, sign-ups and leads. 

During Circuit Breaker and Phase 1, no doubt many of you have been exposed to using video. Whether it is through 1-on-1 video calls, group video calls, or creating self-made videos to conduct meetings, do training, make consultations, or market your products or services through video marketing, this is a necessary step in the right direction.

However, Social Media is not a license to spam lousy content. The thing is, your competition is probably doing the same. Your video content has to be truly outstanding, first to be able to capture consumers' attention, and then to provide immense value, whether it's to entertain, inspire, educate, fulfil a need or want!

We know it's not easy to create a compelling video! You need a creative concept, a good script, film the right shots with proper equipment, and finally, piece everything together with a great edit!. Where can the busy self-employed, professionals, small business owners like yourself find the time to do this all by yourself? That's why we're here to help!

Since 2016, AffinityMotions has been in the real estate niche helping agents stand out in the crowded and competitive marketplace by creating videos. Other esteemed clients who have engaged us also span across different industries including, property, service providers, financial services, food & beverage, to automotive car businesses. Within the last 3 to 4 years, we have completed over 900 videos for our clients.

Let us take the stress of creating engaging videos off your hands to help you propel your digital presence ahead of your competition! Contact us to find out more and create your video today!

WhatsApp: https://wa.me/6597242738
Messenger: http://m.me/affinitymotions
Email: hello@affinitymotions.com.sg

Best Regards
Ryan
​Co-founder, AffinityMotions

[? Yes! Property Viewings Are Allowed In Phase 2] Aren't we all excited? But the fight against Covid-19 isn't over yet! Don't go all out to conduct open houses and network!

✅ RES may enter properties to photograph or film the properties in order to conduct online viewings thereafter, subject to the consent of the seller or landlord.

✅ Ensure that no more than five persons visit the property at any one point in time. Such persons include you and any professionals whom you engaged to assist you with preparing the property for listing or virtual viewing (e.g. video production crew).

✅ You should continue to use IT tools and solutions for your work as much as possible, and only meet your clients in person ON-SITE if it is absolutely necessary for the conduct of the property transaction.
(Reference: 16th Jun 2020 CEA notice 26-20)

?? Let's do our part in the ongoing fight against COVID-19, by creating videos to market property, so that the health and safety of sellers, buyers, and ultimately you and your family will remain protected! Contact us below to find out more!

? WhatsApp https://wa.me/6597242738
? Messenger http://m.me/affinitymotions
? Email hello@affinitymotions.com.sg

​Is Filming Property Allowed In Phase 1? This is a question we have been getting a lot recently! With respect to filming in residences, here is the latest update from Singapore's government. In Phase 1, each household is allowed 1 daily visit from a maximum of 2 visitors from the same household.

If property is unoccupied, Property Agents may enter property on their own to photograph or film the property in order to conduct online viewings thereafter. You should not enter occupied properties, even if it is temporarily vacated, to photograph or film the property. (Reference: CEA GUIDE 26 MAY 2020)

Media Productions will need to defer filming in residences, as per the rules under Phase 1 for household visits. However, residences that are currently unoccupied or vacant is allowed, and all resumption of media content production should comply with the Mandatory Safety Rules. (Reference: IMDA ADVISORY 8 JUN 2020)

Get in touch to find out how Affinitymotions can continue to serve you with your video production needs during Phase 1! ? WhatsApp https://wa.me/6597242738 ⁠
? Messenger http://m.me/affinitymotions ⁠
? Email hello@affinitymotions.com.sg

Most Singapore realtors knows the importance of having an online and social media presence nowadays, including all your competition! With more and more real estate agents starting out new Facebook pages, Instagram Accounts and. Youtube Channels, don’t make the mistake of posting only generic content and be left wondering why your social media strategy isn’t working!

Here are 5 content ideas you can create to grow your branding on social media and differentiate your services! 

1) Your Personal Journey
What are some reasons you started on your real estate career? By telling a story, you can effectively communicate who you are, what you do, and how you can help people.

2) Career Milestones
What are the key achievements in your real estate career? Showcase your award or accolades to highlight your real estate business’ track record to establish credibility. 

3) Timely Market News
What new information is helpful for your viewers?  Show that you’re an active participant in the market, by updating your feed with the latest news as well as your personal analysis of the market.

4) New Listings And Properties
What new launches and resale listings are you marketing? Other than traditional web portals such as Propertyguru, 99.co and Edgeprop etc, market your current listings on social media to increase your listing's exposure!

5) Property-related Matters
What other additional information can you also provide? Online home sellers and seekers are also researching other relevant topics such as interior design, property financing, and Singapore housing regulations. Ease their search by providing such value-added content!

We hope that these 5 content ideas above has given you some ideas on. how to start building a more unique presence for social media! If you want to start creating even more engaging video content for your digital marketing, feel free ro reach out to us!  

Best Regards
Ryan
​Co-founder, AffinityMotions