Congrats on passing your RES exams! Starting as a Real Estate Salesperson can be very stressful, from having to decide which Singapore licensed property agency to join, and whether to dabble in it as a part-timer first, or plunging straight in as a full-timer! 

Where To Start?
Joining a more reputable licensed agency will also help you initially by providing the necessary training and support to kick start your fledging career. Of course, being self-employed, there are also start-up fees to think of including CEA Registration Fee, a new wardrobe for work, name cards, and other miscellaneous costs. ​

Who's Your Competition?
When you first chose real estate as a career, you probably would have thought how it could potentially provide you with immense freedom without any cap in income. Did it also occur to you that as of July 31, 2019, there are already 30,530 CEA registered real estate salesperson in Singapore? Ultimately, your success depends on how you persevere against these odds, and how motivated you are to achieve the goals you set for yourself. But as a relatively new entrant, how are you going to stand out from this crowd of more experienced and knowledgable realtors?  

How To Stand Out Among Stiff Competition?
Thankfully, the emergence and rise of social media have helped made it easier for you to stand-out among your competition! By effectively focusing your branding and marketing efforts on social media, you're able to cut through the clutter and reach your target audience directly.  Don't take our word for it, do your research and see if this is what the more successful trendsetters in your industry have been doing! To showcase your sincerity and value-add as a newcomer, one of the best ways is by personally reaching out to potential leads through videos!

Start Your New Career On A Firm Foundation
Start your business on the right foot by leveraging on video marketing as the firm foundation to brand your new business! If you need help in getting your videos right, we'll be happy to assist with our valuable expertise from having done over 600 property videos in the last 3 years! To sweeten the deal only for new RES, take 15% off for your first 3 videos. Wishing you all the best in your new career, do contact us to see if you qualify for our new RES promo!

​Having trouble choosing the best Singapore video production company to create property videos for growing your real estate brand and business? With so many videography companies to choose from, you have a big headache especially when your budget is limited! Even so, engaging a company based on the lowest quote may not be your best option, ever heard of the phrase "if you pay peanuts, you get monkeys"?  

Why Compromise Your Reputation With Clients?
​Ever encountered disreputable companies that compromise the delivery of your video with lengthy delays, unreachability, and most importantly cutting corners during filming and dubious shortcuts during editing to deliver sub-standard work? When your brand and reputation takes the blame, we feel your pain! 

Are You Really Getting The Real Deal?
To give lower price, there are many unethical ways to cut corners such as the use of low-end equipment, hiring unexperienced and untrained interns for filming and editing. Another way is mixing in the illegal use of uncredited images, music and other video clips protected rightfully by copyright law to save time instead of doing proper filming or editing. Do you know that most images and maps on Google are protected by copyright law unless explicitly stated otherwise?

Don't Break The Law Knowingly
Unfortunately, for real estate video projects that you commission as a business, the term "fair use for non-commercial or educational purposes" does not apply. Google and Youtube respects copyrights. Don't risk receiving a takedown notice from Google for the video you've already paid for by infringing Singapore copyright laws unknowingly, or even worse, get hauled up into court by their respective copyright owners. 

Since 2016, AffinityMotions has been the premier property video production company in Singapore. Having created more than 600 property related video till date and still counting, let our portfolio and numbers speak for itself. If you need a highly reliable videography company to serve your needs at reasonable and competitive rates, do contact us to find out more!

One of the first pioneers to use video successfully for Real Estate is without a doubt Melvin Lim from PropertyLimBrothers. AffinityMotions is delighted to sit down together with Melvin to start an interesting conversation regarding his journey using video in his property business. Watch the video above as he shares his valuable experience and insights about using video marketing! 

Subscribe To PropertyLimBrothers Channel:
https://www.youtube.com/c/PropertyLimBrothers

Follow PropertyLimBrothers on Facebook:
https://www.facebook.com/PropertyLimBrothers/

​Watch Our Educational Series For Singapore Real Estate Agents:
https://www.youtube.com/playlist?list=PLiZ2Az2GtZccGa6rKi0lAEkfdLoioggeW

Thank you Melvin for opening up your office to us!

If you need some help getting started on doing videos, do drop us a line and we wish you all the best in your video marketing efforts! 

Dear Singapore Property Agent, wouldn’t it be great if you’re able to pull in consistent leads, and be able to close buyers and sellers irregardless of how the property market is actually doing? Unfortunately, in the business and real estate sector you are in, the property trend moves in cycles and are very vulnerable to existing government policies and unpredictable cooling measures! 

In recent news, we are both shocked and saddened to read about the ongoing trial of a former top property agent’s dramatic fall from grace that eventually led him to commit an unforgivable crime. All seemed well until he experienced a drop in income between 2013 and 2015 as the property market became "bad" due to cooling measures, and he had "no mood to work". When the property market is on a strong uptrend or at its peak, you are likely to perform well without putting in much effort as deals come by frequently and are easy to close. However, if you do nothing when times are good to prepare yourself for the inevitable downtrend in the horizon, this complacency may eventually become your downfall!

Regardless of any housing trend, there are always needs in the market for new houses to be bought, or resale houses to be sold because of different milestones in individuals' life, or other personal reasons. The only difference is the fluctuating size of this property pie and how big a slice you can potentially secure. In weak markets, this is where your personal branding efforts and the long-term lead pipeline you have grown will make a difference whether you’ll still be able to do well or begin to falter like someone less prepared​.

During the most uncertain times, people will tend to do very thorough research and seek out the best advise for high quantum value item such as a property. How do you establish yourself as the go to real estate expert that they will likely find help from if there's such major decisions to be made? More likely than not, your investment of time, money and effort to establish a credible presence online will pay off then, especially if you already have a large following with tons of value-adding video content on property-related topics for their reference!

With the popularity of social media and video sharing platforms such as Facebook, Instagram and Youtube among others, there's no better time to build your personal brand and presence than right now! Start curating and sharing useful content, particularly in the trending video form, to be top of mind and pull in consistent leads regardless of how the actual property market is doing. If you need some help getting started on doing videos, do drop us a line and we wish you all the best in your online marketing efforts!