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Consumers working from home have consumed more content since the coronavirus outbreak than they did before. When they're in a space where it is free to consume content at will, pre-edited online video content or live streaming are the most in-demand.
Viral Videos During Singapore's Election
As seen from Singapore's recent election mostly fought online, well-produced videos that resonate well with audiences have easily gone viral. These videos created purposefully has given the voters the authentic engagement with the candidates that they are looking for, helping some political parties achieve good results. Videos will become a long-term staple of communications and sales content before this pandemic is over.
Videos Feed A Demand To Give A Longer Term Pay Off
A key takeaway is that video content must give something back to the audience, be it the need for information, leisure, and entertainment. While current sales demand is currently down, the increase in demand for video content makes the video marketing investment to differentiate your service or business likely to payoff in the longer term!