According to HSBC’s 2019 Beyond the Bricks survey, an average of 3.29 hours each week is spent by Singaporeans on property-related window shopping, reading property magazines, and trawling through online listings, even when they are not in the market for a new home!
With the likes of real estate agents such as PropertyLimBrother being elevated to celebrity-like status, it seems that people in Singapore can't get enough of property, especially with property videos enabling viewers to salivate and get a glimpse into their dream homes!
With AffinityMotions' Channel being one of the most popular on Youtube for property videos, what has our audience been watching? Here's a round-up below of the top 5 home tour videos that were posted on our Channel for 2019!
1) The Tomlinson Penthouse
Spanning 3 storeys and more than 9700 sqft, this stunning marvel rises above all other homes perched at the top of Freehold The Tomlinson. Offering an exclusivity and privileged lifestyle defined only by the extraordinary, this rare triplex is located at the very heart of Orchard Road!
2) Alana Cluster Terrace House
This beautiful cluster terrace home at Alana in Yio Chu Kang offers an enticing blend of landed-style living with facilities and 24-hour gated security, making it perfect for condo owners who wants to upgrade to a landed lifestyle without forgoing the comfort of condo living!
3) Upper Neram Road Semi-Detached House
Built by renowned Hauslab, the stunning design of this 2.5 storey Corner Semi-Detached home in Yio Chu Kang revolves around good Fengshui. Calming waters flow even under the stairways of the house, a unique feature that is actually a pool with a Jacuzzi, making a bold impression for visitors and keeping the home cool!
4) Nim Drive Semi-Detached House
Presented in a casual and unique style, this video is controversial drawing supporters and naysayers alike! Also located in Yio Chu Kang, this is one of a pair of newly built Semi-Ds available for sale, tastefully finished and furnished luxuriously in showroom condition! Perched on higher ground, it's also windy with superb unblocked views of the surrounding landed estate!
5) Treelodge @ Punggol 5RM HDB Loft
The only HDB among the luxurious condo penthouse and landed property in our Top 5, this rare and exclusive loft is located in award-winning Treelodge@Punggol! No run-of-the-mill average HDB, its unique mix of indoor and outdoor spaces, gives claim to an exceptional lifestyle experience that few other HDB dwellers can get to enjoy!
Videos done well can be used to draw out buyers, right from the comfort of their current homes. Through mobile smartphones on their hands or tablets sitting on their laps, home buyer's can now visualise moving to their next home, while watching videos in their pyjamas!
At AffinityMotions, we love filming and creating videos for beautiful homes that can potentially be the next dream home for our viewers. Merry Christmas and may you have a happy and wonderful new year, we look forward to featuring more gorgeous homes on our Youtube Channel in 2020! Subscribe and enable notification to be informed of our latest videos!
In your real estate career, a new age has dawned on marketing properties in Singapore! Apart from traditional age-old methods of marketing real estate, there are many new mediums to choose from in this digital age when putting your listing up online or on social media to sell properties for your clients. Some recent innovations to hit Singapore other than video tours include a 3D virtual tour and virtual staging!
Video Tour Featuring Agent
Introduce and highlight your listing's key selling points through a property listing video tour while keeping your potential buyers engaged with your own professional presentation and personal style.
3D Virtual Tour
Unlike more common basic virtual tours that allow audiences to walkthrough property, a 3D virtual tour gives an additional 3D dollhouse view that can provide a better overview of the entire space from multiple angles.
While real home staging uses real furniture and accessories to decorate a property to make it more appealing temporarily, virtual staging uses digital image manipulation to add furniture and decor to your photos to show buyers the potential of the property.
So many options, what should you use?
With so many new creative means to market property, how do you make your listing (and most importantly, yourself) stand out among the sea of listings vying for a potential home buyer's attention? We have done up the comparison chart above to help you make a better decision when deciding which medium to use when marketing properties to meet both you and your home sellers' objectives!
Make a wiser and more informed choice when weighing your options to choose the best medium to market your next listing!