Food For Thought To Set You Thinking About Implementing Video As Part Of Your Marketing Strategy(if you haven't)
Do you remember the last time that you were lazing around browsing on your smartphone, and stopped to watch a video that captured your attention? It's such a very frequent occurrence that it's much harder to remember an occasion where that didn't happen! The demand for video content keeps growing and growing!
According to Cisco’s Visual Networking Index, Mobile Video traffic accounted for 60 percent of total mobile data traffic in 2016, which is more than half of all mobile data traffic. This traffic is set to increase by 9-folds in the coming years!
More than Three-fourths of the world’s mobile data traffic will be video by 2021! - Cisco’s Visual Networking Index
Here's what Ogilvy & Mather has to say in their Ogilvy Key Digital Trends for 2017. In 2016, the video focus of the platforms where we spend most of our online time shows no sign of abating. Video is first, innovation is flourishing, and consumers are onboard.
The main consumer-facing digital platforms are shifting! For the content-snacking generation, video is now Starter, Main, and Dessert. To not have any kind of video support and/or strategy that lives with and/or complements your existing communications would be a fool’s errand. It’s time to learn to love video! - Ogilvy Key Digital Trends for 2017
Here is what Mark Zuckerberg of Facebook has to say about video in Facebook's Earnings Call, July 2016:
We see a world that is Video-First with video at the Heart of all our apps and services" - Mark Zuckerberg
Yes, you've heard it right! With the world's appetite for video content getting more and more insatiable by the day, even the most dominant social media giant, Facebook, is revising its strategy to gear all its resources towards feeding this growing demand! Maybe it's still not too late for you to change your thinking and start implementing video into your marketing strategy NOW!