2020 was a tough pandemic year, but every cloud comes with a silver lining! Social Media usage increased, video views went up across all platforms. ATTENTION IS BOOMING in the ONLINE SPACE! Businesses who pivoted online resonated better with their clients, thriving while those who failed soon bit the dust. How do you leverage this growing trend for your real estate or other businesses in Singapore?
Latest 2021 Social Media Trends
According to GlobalWebIndex's flagship report on the latest trends in Social Media, Digital consumers are using social media for entertainment purposes on a greater scale than before the outbreak. Before COVID-19, Social media daily usage in Singapore was already seeing a steady increase from 2hrs 7mins in 2017 to 2hrs 17min in 2020 (based on Jan-Mar 2020 data; Source: GlobalWebIndex 2017-Q1 2020). With physical meetups restricted when COVID-19 hit, social media became an important means by which many people could continue to communicate and socialize safely from home.
Top Social Media Platforms in 2020
On a membership basis, Facebook remains the top social media platform with 85% of global internet users (outside of China) having an account, followed by Youtube at a close second with 82% membership among those surveyed. On a viewership basis, Youtube come out tops with 86% and Facebook in 2nd place with 77%. On a daily usage basis, Youtube is the top-visited app platform among Gen Z (77%) and Millenials (75%), while for Gen X (63%) and Baby Boomers (55%), Facebook is their platform of choice. What's more, Tik Tok usage is surging outside China, seeing an increase from 5% in 2018 to 18% in Q1 2020. There is clearly an appetite for video with 44% of Facebook users watching at least one video on the platform (Source: GlobalWebIndex Q1 2020), and 90% of Global Internet Users consuming online videos in a month (Source: We Are Social Digital 2020 October Global Snapshot Report).
How Consumer Discover Brands
In terms of brand discovery in the age of social media, 51% of all global internet users use search engines, 42% depend on social media network and 36% look at online consumer reviews to actively find more information about brands (Source: GlobalWebIndex Q1 2020). Youtube's watch time for knowledge videos also doubled within a year (Source: Google Data, Singapore, June 2019 vs. June 2020). 89% of Youtube campaigns drove a statistically significant increase in offline sales up to an average of 5.5%! (Source: Commissioned Nielsen Matched Panel Analysis for Google, AU, IN, ID, MY, TH, 2017–2020). In a research setting, businesses who LEVERAGE on Social Media VIDEO ADS and demonstrate authenticity is certainly on the right track to bring more consumers closer to them!
Make 2021 Your Best Year Through Social Media Video Marketing
If you're keen to not only survive 2021 but win the social media game, having ENGAGING VIDEOS IS YOUR KEY to victory. Make 2021 yours through video for your business!
Contact AffinityMotions To Partner Up For All Your Video Content Needs Today!