Property videos are not about only marketing your property listings online, but the long term branding of your real estate business. How can a Singapore Property Agent sell more properties through the use of videos?
As strange as it may sound, to sell more properties with videos, you have to do more videos not just for your listings and start providing more value-added content through other forms of videos.
Customer Decision Journey
Videos can make a big impact on the Customer Decision Journey (CDJ), which according to McKinsey, comes in 4 phases. If you have not considered creating video, now's the time to start with these videos!
CDJ #1 Initial Consideration - Self-Introduction Profile Videos
During the Initial Consideration Phase, self-introductory profile videos can help to build your brand awareness.
CDJ #2 Active Evaluation - Testimonial Videos
During Active Evaluation Phase, testimonials videos from past satisfied clients give social proof.
CDJ #3 Closure - Property Listing Videos
During Closure Phase, the property listing videos either assure your sellers that you are making the extra effort to get their property sold or engage with buyers the pull factors that make the property the right home for them.
CDJ #4 Post Purchase/Loyalty - Educational Videos
After a property sale or purchase, you can value add to them with educational or timely market update videos to keep them in your loyalty loop until they are ready for their next property move or refer new clients to you.
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With the gaining popularity of property videos in Singapore, especially high-end luxury property, many people are drawn to the glitz and glamour of the real estate industry.
Don't Become Just Another Statistic
According to the latest 2021 CEA statistics, the total number of real estate agents have stayed relatively stable at around the 30,000 mark throughout the years. It is not that most agents are staying put, but because for every agent that drops out, another is willing to join the industry attracted by the theoretical time freedom and no caps in earnings. For a property agent that succeeds despite the many challenges, the career can be very rewarding.
Treat Your Real Estate Career As A Business
However, many new-joiners or career-changers do not realize that being a property agent is like a start-up, unlike an employee. You cannot simply hustle to get leads and close deals but need first to spend money up-front to provide or market your services. For example, expenses such as using flyers, photos, or videos on social media ads and online listings to brand yourself or the property you're marketing cannot be forgotten.
Use Videos As Your Edge Against The Competition
Due to the ongoing COVID-19 pandemic, among the various marketing mediums available in 2021, video and social media pairing undoubtedly bring the best result for any real estate business. Singapore property agents that have adopted video early have an increasing edge over their competition, closing more deals by captivating a growing audience exploring property online more than ever while working from home.
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Start Attracting Smart Consumers With Videos
Smart and savvy consumers can recognize from the quality of your services or marketing investments whether you're serious in the real estate business before they entrust any of their property decisions with you. Discover the secrets of using video to become a successful Property Agent and sell more properties – faster, by learning the power of using different types of videos in Customer Decision Journey to win yourself more sales in the long haul!