How To Appear And Sound Good For Your Singapore Marketing Video

Finally doing the actual filming and video production for your marketing video? Let's just go ahead and do take 1, LIGHTS, CAMERA, ACTION....? Not really, WAIT! For some people, the thought of presenting something in front of a camera may be a very scary proposition. Singaporeans especially, are very shy people! The moment the recording light comes on, they become all nervous and self-conscious.

Do I look ok? Am I saying the right lines? Do I sound stupid? Actually, the most important thing is, To Be Yourself! Your viewers will want to connect with the real you, not some  paid actor or actress, but a real living person. To make it easier, here are some pointers for you to look and sound amazing on camera for the marketing videos for your Singapore business or service.

1. Choice of outfit

To look and sound good, you will have to make sure that you are looking your best first.  For a video production in general, avoid bright colored clothing, or those that come with stripes and other heavy patterns. Make sure clothes are not crumpled, hair is neat and for the guys, groom yourself beforehand. No excessive jewelry and makeup for the ladies as well, we're not doing a getai stage production, but bring some powder to do some light touch up if necessary.

If you're unsure about what to wear, there's also no harm bringing a few changes of outfits on shoot day and ask the videographer for their professional opinion. To appear more confident, professional and smarter on camera, you need to be comfortable and feel good about your outfit!

2. Rehearsals

Rehearsal of your pre-prepared script is a must, even if you are promised that a teleprompter will be prepared for you. Not many people can say things off the cuff and still appear professional. Therefore, rehearse beforehand until you are confident about what you have to say by practicing with a friend, family or in front of a mirror. Make adjustments to the script if necessary so that you will sound natural. Don't be too nervous about remembering the exact lines, but focus on the main idea.

3. Body language
Focus on eye contact during recordings such as the interviewer or camera, and don't keep turning or darting your eyes around. Your head should be at level with the camera when speaking and avoid excessive hand gestures or fidgeting such as playing with your fingers or flipping hair, otherwise, you will appear too nervous. Sit up straight, shoulders back and chest out to appear more confident!

4. Have fun and smile
Picture yourself speaking to a real friend and give a genuine smile when speaking. You'll be surprised that people can hear the smile in your voice when watching a video! Unless it is a live video, if you feel that the take is not good, you can always ask for a retake until you are more satisfied. No one likes watching someone who is looking very tired on video. Make sure you have a good rest the night before and keep your energy level up during filming. Don't be shy to ask for a quick break for some water or to freshen up if you really need one before the next take. 

With the above tips and more practise, you'll be sure to start looking more like a professional in double-quick time and feel much more comfortable in doing all your future marketing videos! Put a face to your business and start building the personal connections with your potential clients today through video!

About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry.  Contact us at +65 97245231 or email hello@affinitymotions.com.sg to start creating videos today!

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