Desire to maintain the connection with your clients but can't meet up in person due to safe distancing measures? Can't do anything productive for your clients during Singapore's circuit breaker due to the limited movements? Not really!
As a self-employed or business owner, an educational video is an excellent way to add value to your existing clients, and style yourself as a subject matter expert to reach out to a broader audience during this period! Picture your target audiences, come up with an interesting topic that speaks to the hearts, address their needs and concerns! Start work on the main points for your script, and get ready to roll!
1) Adjust Phone Or Camera Properly
First, get a camera or a phone and place it at a correct angle using some form of support such as a tripod, selfie stick, phone holder. Even if you don't own a camera, many high-end mobile phones nowadays can do filming video without sacrificing too much on quality. If you have a wireless earbud with a built-in microphone, consider using it to capture better audio quality.
2) Find A Neat Background
Second, ensure that you have a neat background setting for recording, such as a white wall preferably. Remove any unnecessary clutter that will distract your audience, or divert attention away from you while you are presenting!
3) Turn On All Lights
Third, good lighting is a critical factor that makes your video look more professional. Ensure that all available lighting is switched on, make use of natural light reflections from the windows to brighten the scene. Especially take note of the lighting on your face, and avoid making the mistake of filming yourself against a strong backlight.
4) Minimise All Distractions
Fourth, remember to minimise any distractions. With family members stuck with you within the confine of the home, it is easy for interruptions to happen if they're unaware of you filming. Either coordinate and notify them of the time you set aside for filming, or make your recording during quiet times when everyone else is resting.
5) Sit Up Straight And Maintain Eye Contact
Fifth, make sure you sit upright in a proper posture before you start recording. Nothing speaks unprofessionalism than poor body language such as a slouch. While speaking, try to present the main points of your script naturally without sounding like you're regurgitating. Place a laptop, phone or tablet in front to refer to your script if need be, but otherwise maintain eye contact with the camera throughout as if you're speaking directly to your audience.
Once you've finished recording, you can publish it as it is, but having edits such as appropriate cuts, transitions, titles, captions and subtitles go a long way to projecting a more positive impression of yourself to your target audience. While free software, for example, iMovie on a Mac can help with simple edits, a more professional looking video can be made using paid video editing software. This includes Adobe Premiere Pro available for both Windows or Mac, and Apple Final Cut Pro X available only on the Mac but this will require more time and effort with a steep learning curve to do it by yourself!
Alternatively, you can always send the footages to the professionals such as us, at AffinityMotions, to assist you with editing at affordable rates starting from $300! We hope you've learnt a thing or two about doing filming at home during this circuit breaker period, stay safe, and we look forward to serving you if you require assistance!