Is video marketing a guaranteed key to your business success in Singapore? If you're not planning to start doing video in 2020, it's high chance you're already falling way behind the competition! A common question among new clients we often get at AffinityMotions is whether fantastic results can be generated from doing just a video.
Truth be told, getting the video done is only the first step to video branding success. Helping to present the best side of you on video is only the beginning part of the equation! Below are some further questions to ask yourself and steps you can take to further improve the success of your video marketing!
Can Your Video Be Easily Found?
There is huge competition for viewers on most video platforms, whether its Youtube, Facebook, or even growing IGTV. According to Statista, 500hrs worth of video are uploaded to Youtube every minute! Similar to SEO marketing on search engines such as Google, your video postings must be optimised for popular keywords related to your video. Use keywords in your video title as well as the description while keeping it as appealing as possible. Keyword tags and location tags can also be added to make your video easier to find.
Can Your Video Entertain or Inform The Viewer?
With so many videos floating around vying for attention, just making sure your video gets found and getting people to click on it doesn't mean success. Many people lose interest and stop watching beyond the few initial seconds if the video doesn't offer them value. People view videos two main reasons, either for entertainment or to learn something valuable. Make sure your video provides compelling value to ensure your viewers stay watching!
Can Your Video Be Easily Understood Without Sound?
With the significant increase in mobile bandwidth, videos are being watched from anywhere. If your viewers are in school, in the office or even on public transport, the chances are high that your viewer's device may be on silent. If your video doesn't come with captions or subtitles, there's no chance your viewer will watch even if your content is excellent!
Are You Doing A Variety Of Video Consistently?
A lot of clients, possibly because of poor responses to their first video, get disappointed and give up prematurely when their video campaign doesn't work out as well as they expected. While everyone hopes that their one video can become viral immediately, one-hit-wonders also fizzle out once any initial hype wears off. The truth is that those that find their groove and finally succeed in doing video marketing are those that do a mixture of videos to keep impressions fresh and eventually warm up their audience! Consistency and variations to your content is critical to video marketing success!
We hope that you found some useful tips above to improve on your video branding success! With over 300 clients served, and over 800 videos completed, and our own fledging AffinityMotions Youtube Channel, we know a thing or two about successful video marketing. Let AffinityMotions help you along on your journey by getting in touch with us to meet your videography needs!