Before every physical viewing, temperatures can be taken, health and travel declaration forms can be filled. Hands can be washed, and all surfaces sanitised and wiped down after every viewing or open house to minimise the risk of germs and viruses spreading. But is there any more you can do to ensure more peace of mind for more parties involved, by reducing the need and high frequency of physical meetups? Inevitably, viewings can get cancelled or rescheduled indefinitely due to illness or fear affecting your livelihood!
Digital Window Of Opportunity
The crisis has opened a digital window opportunity for more content such as property video tours and virtual home tours! In Singapore, property agents have been using property video tours to up their game since 2017. The early movers who have already adopted video as part of their marketing strategy are better positioned to weather this crisis than ever.
How do you continue staying productive and increasing the value of your brand beyond this ongoing Coronavirus pandemic that has swept the world in 2020? Create more videos to give you a significant advantage over the competition.
Turning Crisis To Your Advantage
It was against the backdrop of the Lehman Brothers bankruptcy and the sub-prime mortgage industry collapse in 2008 that one of the most recognised and successful real estate broker personality in the world, Ryan Serhant, ventured into the New York real estate market. His use of creative marketing strategy and TV reality show has won him more exclusive real estate deals and fans around the world.
Ultimately, home sellers look for realtors with winning creative strategies to market their homes to interested buyers. Property listing videos not only showcases an agent’s outstanding marketing skills but most importantly, reduces the need for physical meetups before closing the deal.
Traditional photographs may not do your listing the most justice as they do not highlight surrounding amenities or special features of the home that you can present through video. Interested property buyers can be shown the most interesting features of a listing from the comfort of their home through online videos. Online property portals such as PropertyGuru, social media platforms such as Facebook favour and prioritise posts with video higher than just photos, making your listing stand out even more.
We hope that we have given you some ideas on how property videos can be used to ensure the continuity or even strengthen to grow your brand and business further despite the climate of uncertainty.
[AffinityMotions Youtube Channel Jan-Mar 2020 Statistics]
Over the first 3 months of 2020, AffinityMotions has seen our own subscriber base and viewership of our Youtube Singapore Property Channel growing strongly. As one of the most established Youtube Channel for Singapore Property on Youtube, this is an indicator that Singapore property buyers are shifting online to do more research and find properties. Are you ready to embrace the new norm of selling houses in your real estate business for the longer term?