Dear Singapore Property Agent, wouldn’t it be great if you’re able to pull in consistent leads, and be able to close buyers and sellers irregardless of how the property market is actually doing? Unfortunately, in the business and real estate sector you are in, the property trend moves in cycles and are very vulnerable to existing government policies and unpredictable cooling measures!
In recent news, we are both shocked and saddened to read about the ongoing trial of a former top property agent’s dramatic fall from grace that eventually led him to commit an unforgivable crime. All seemed well until he experienced a drop in income between 2013 and 2015 as the property market became "bad" due to cooling measures, and he had "no mood to work". When the property market is on a strong uptrend or at its peak, you are likely to perform well without putting in much effort as deals come by frequently and are easy to close. However, if you do nothing when times are good to prepare yourself for the inevitable downtrend in the horizon, this complacency may eventually become your downfall!
“By failing to prepare, you are preparing to fail.”
Regardless of any housing trend, there are always needs in the market for new houses to be bought, or resale houses to be sold because of different milestones in individuals' life, or other personal reasons. The only difference is the fluctuating size of this property pie and how big a slice you can potentially secure. In weak markets, this is where your personal branding efforts and the long-term lead pipeline you have grown will make a difference whether you’ll still be able to do well or begin to falter like someone less prepared.
Fortune favours the prepared mind.”
During the most uncertain times, people will tend to do very thorough research and seek out the best advise for high quantum value item such as a property. How do you establish yourself as the go to real estate expert that they will likely find help from if there's such major decisions to be made? More likely than not, your investment of time, money and effort to establish a credible presence online will pay off then, especially if you already have a large following with tons of value-adding video content on property-related topics for their reference!
With the popularity of social media and video sharing platforms such as Facebook, Instagram and Youtube among others, there's no better time to build your personal brand and presence than right now! Start curating and sharing useful content, particularly in the trending video form, to be top of mind and pull in consistent leads regardless of how the actual property market is doing. If you need some help getting started on doing videos, do drop us a line and we wish you all the best in your online marketing efforts!