The Time Is Now Ripe To Reverse The Game?
In this age of social media, instead of relying on paid listings on property portals to bring in potential leads, why not bring your listings directly to potential leads on their smartphones instead? While property portals restricts the type content you can upload ie. pictures, descriptions of your listings, sponsored ads on social media are a game changer as it is only up to your imagination to create almost any type of content including value-adding videos to pull in new leads for yourself! Especially through video content featuring yourself, a key benefit is that you get to interact with your target audience in a way that static image ads nor any write-up simply cannot do. This distinguishes and raises you above the crowd that congregates only on property portals, breaking you free of this over-dependence on a single platform. Instead, the focus changes to establishing a strong personal branding for yourself to secure a new pipeline of your own leads going forward!
Make Investments On Yourself, Not Platforms Beyond Your Control
PropertyGuru is where they are today because of the value they have created over the years as the go-to site for home buyers to read up on anything property related or to look up new listings. This dominant presence is without a doubt due to the huge investments they have made to stay on top of their game! No wonder they have the ability to generate leads for you, their end-clients. To put it more bluntly, are you making the investments in your own business to create the same value in order to start generating leads on your own?
How Can A Small Fish Win Over A Big Fish?
Are property portals still going to be the mainstay in property marketing, or is the social media disruption already here? Only time will tell! Ever since we started doing property videos in 2016, we've helped 200 over realtors raise their property game and kickstarted the trend of video marketing in real estate, giving them a welcomed new diversified source of leads. It is possible that a small fish like you can win over the big fishes by raising up your game! If you are unsure of whether video is the right fit for you or need help in getting your videos right, we'll be happy to assist with our valuable expertise from having done over 600 property videos in the last 3 years! As always, we'll be happy to share more with you!