The One Reason Why Singapore Property Agent's Personal Branding Is Important: Be Worthy In The Eyes Of Potential Clients!
I'm sure by now you would have watched Avengers: Endgame, and either had a good laugh or cry together over Thor's circumstances after 5 years of wallowing in self pity. Back to reality, whether you're new to game, or are an experienced real estate agent, are you STILL WORTHY to be a potential client's property agent in their hearts and minds? People don't care about you until you can show them why they should care!
Singaporean's Property Obsession
HSBC's latest 2019 Beyond the Bricks Survey with 1,000 Singaporeans polled reveals that they spend 3X the amount of time searching for the property rather than reading bedtime stories to their children. Singaporean's obsession for property has not subsided despite ongoing cooling measures by the government.
Even when they aren't ready to sell or buy a new home, an average of 3.29 HOURS WEEKLY is spent doing property window shopping, such as reading property magazines or trawling through online listings, while extreme Singaporean property addicts spend more than 7 hours each week!
Win Mind Share Of Potential Future Clients Now
This makes personal branding a very important task as a forward-thinking real estate agent to be the first one to come to their mind when they're ready to buy or sell. What better way to GAIN MIND SHARE of future potential clients, other than video marketing? Don't wait until 5 years later like Thor wondering if you're still worthy, let us know your thoughts!