​The Singapore Real Estate Agent Beginner's Guide To Video Marketing Using Facebook Ads

A big congratulations for getting your Singapore Property Video done, be it a property listing video, home tour, profile video or client testimonial video! As a progressive and trend-following Singapore Property Agent, you probably would have already posted it up on your Youtube, Facebook personal profile, Instagram or even your own Facebook Business Page! However, besides rallying (or cajoling) all your friends, family, colleagues, associates or anyone remotely related to help like and share your video, your video reach will still be very limited!

HOW DO YOU REACH OUT TO A LARGER FACEBOOK AUDIENCE?
Or better still, reach out to not just random people, but a very targeted audience for your video! If you're just starting out with few initial followers, the best option is to start doing Facebook Video Marketing doing sponsored ads, there's no other way around! 

The easy way out is always to pay people to do it for you, costing you a fixed monthly overhead from possibly a few hundred to possibly thousands a month to hire a freelancer or even an actual digital marketing agency. The hard truth is, even after paying them for their services, not even counting your actual ad spend yet, few agencies actually guarantee you the results you desire! So if you prefer not to waste money with this uncertainty, or are just starting out and like to save some costs by DIY-ing, no worries, as it's easy to start out on Facebook Video Marketing by yourself!

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WHAT ACTUALLY IS A FACEBOOK VIDEO AD?
Video Ads are advertisements you see on Facebook, Instagram or its audience network partner platforms in the form of videos (a good giveaway is the "Sponsored" sign you see on the top left corner). With a video ad, you can customize your ad copy, and most importantly choose a customized thumbnail, set a budget, and decide on the audience you would like to serve your video to for when and how long, something that cannot be done on your Facebook personal profile.

HOW DO I START DOING FACEBOOK VIDEO MARKETING
Good news is Facebook has all the resources and FAQs to help you get started!

STEP 1) First things first, do you already have a Facebook Business Page for your realty business? If not, learn how to create a new online home for your business step by step here. Once you're done, celebrate by creating your 1st video post on your page by creating a post by clicking "Create" Photo/Video at the top of your Page's timeline. Follow the instructions and publish!

STEP 2) Once you're done with your 1st post, you would also need a Facebook Ad Manager account. Similarly, if you don't have one already, follow the instructions to create one step by step here. This requires you to set up credit card payment methods for your ads and allows you to configure settings such as account spending limits etc.

STEP 3) With above done, you're all ready to start your first video campaign! The easiest way is to make a video ad is to click the tempting blue button "Boost Post" at the bottom right corner of you 1st post, but our recommendations is never to take this enticing shortcut as it can waste your money without bringing in any desired results!

a) Create Campaign
Instead, navigate to your Facebook Ad manager at  the top of your page to create an ad by following the instructions step by step here. Create a new Campaign by using Guided Creation, and choose “Engagement" as your objective in order to get more people to see and engage with your post or Page to keep things simple for a start. (You can explore other objectives to meet your needs as you become more advanced). Follow the instructions to set a daily budget.

b) Create Ad Set
At Ad set level next, you can define your Audience. Choose a location to target (Psst... secret tip if you're marketing a property in a certain district: Click "Add locations in bulk", choose location type "Postal Codes", Default Country "Singapore", postal code number eg. 23 for Orchard to match location), as well as detailed targeting based on demographics eg. "Newly Married", interests eg. "Property", etc, ad placements, budget, and schedule so on and so forth. 

c) Choose Ad Creative
Finally, you get to choose your ad creative before you publish, which can be the video you have already published on your Facebook Page! Make sure that you have an engaging video description, attractive video thumbnail (tip: design and upload a customized thumbnail rather than using the default auto-generated thumbnail), confirm and you're ready to run your 1st video ad campaign once Facebook reviews and approves the ad!

CONCLUSION
Of course, what we've shared above is just a beginner's guide to create your 1st Facebook Property Video Marketing Campaign to leverage on video to build your own real estate branding. There are many more parameters that you can play around in Ad Manager to improve plus optimize your ads so that your videos not only get seen by your intended target audience, but they also become engaged and generate more leads for you!

Like most things, there's a learning curve and it takes a fair bit of experimenting to get better social media and marketing skill before you figure out what works best for you! Start with Facebook video ads to see what’s workable for your business! As practitioners of Facebook Video Marketing ourselves, AffinityMotions is always ready to share our own experience and give you tips on how to better your Real Estate Property Video Marketing. Get in touch with us for a chat to share more or have a no obligation discussion to make video marketing work for you, we're always open to having coffee!

​About Us
AffinityMotions is in the business of producing professional and personalized videos with a key focus in the real estate industry. Contact us at +65 97242738, Whatsapp or email hello@affinitymotions.com.sg to start creating videos today!

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