For the Singapore property agent, self-employed or small businesses, you would know by now that video is an effective media for your brand to tell it's story, and to introduce products and services you have to offer! Making video is no longer just for the big brands with mega budgets to blow on big productions and prime time television such as Channel 5 or 8, but are now more easily affordable for your tighter budgets to reach the similar audiences on social media!
However, if you have never done video before, and thinking of jumping in to create your own video straight away by just pointing and shooting, you couldn't get more wrong! Creating an engaging video does need some careful planning, or else you end up with a mishmash of random footage that don't make any sense!
So what are some things to keep in mind when creating and promoting your first video? Here are some useful tips that we have learnt!
1. Start With Some Planning
The old adage "Fail To Plan = Plan To Fail" sums it up. It is so easy to dive straight into filming without doing any preparation work, but here's a warning, be prepared for wasted time, jumbled footages and plenty of reshoots if that's what you intend to do. Simple questions to ask yourself firstly includes who's your target audience, what message are you trying to tell, and what's the outcome do you expect from the viewers of your video. With these questions answered, you can then start to plan your story for filming! Keep in mind that every engaging story needs a Beginning, Middle and an End.
2. Filming Location
Finding a suitable location is important, as unlike photos, noise and other unintended actions from the surroundings may be captured into your footage unknowing, rendering it unusable when you do the editing. Avoid filming in noisy and crowded places, unless that's the intention for the video. Find a quiet and brightly lit area as the backdrop for your filming if you don't have access to a studio.
3. Get More Gear Or Engage a Professional For Quality Videos
If you plan to do it yourself without any experience or intend to hire the cheapest freelancer you can find to save some money, you risk your business looking unprofessional. Low-quality videos poorly produced are a reflection of your business to your audiences. If you intend to do it yourself, use a cheap tripod to mount your camera and a microphone to capture audio at the very least if you can't afford more expensive gear. Even the steadiest hands are bound to get some camera shake and nothing hurts a professional video than bad sound quality too.
5. Make it short
Attention span is dropping. Don't do or demand a longer video just because you feel that you will be getting more bang for your buck. With so many different things calling for your audience's attention at any one time, longer may not be better for marketing videos, and a shorter one may keep your audience attention better! Don't be mistaken that a shorter video is easier to do, for it takes more skill with fewer words and images to help condense and get your message across in a shorter amount of time!
Connect with clients and potential leads on a more personal level through video, and watch your social media engagement, leads, and personal brand grow! Are you ready to start making your first video? Get in touch for a friendly quotation!