So you've got your video already done up and ready to be presented to the world, that's exciting! Where do you post it? If it stays hidden in the comfort of your own computer or phone, no one's going to ever see it, and your video production efforts may go to naught!
2019, The Year Video Accounts For 80% Of Internet Traffic
We're in 2019, and this is the year Cisco had earlier predicted that video will account for over 80% of all Internet traffic! This report has since been updated to 82 percent by 2022! When it comes to being visible online, video content is without a doubt the most worthy way to grab attention and engage meaningfully with your target audiences anywhere and everywhere, with mobile video consumption continuing its relentless upward surge!
Where Do You Post? Youtube And Facebook Of Course!
Checking out the ranking of top popular sites in the world from Alexa, Similarweb or Moz, you will always find Youtube, and Facebook consistently among the top visited sites, not purely by visits alone, but also by the highest amount of time spent! This is a very good idea where you should start posting, in order to get your videos seen!
Let's make it so the more you invest in YouTube, the better deal YouTube gets for you."
For organic reach, it's a no brainer putting it up on Youtube, as the undisputed king of online video platform. Being owned by Google helps a lot when unsurprisingly, the majority of videos that show up during a search are from Youtube! Create your own personal channel and watch your subscriber grow if the video content you post are fresh and valuable!
Facebook Personal Profile & Business Page
Facebook has also been making an aggressive push to prioritise its video strategy in the form or Facebook Watch, as video content is the key to higher engagements and interactions compared to any other type of content on the platform. Instagram owned by Facebook is also moving in the same direction by supporting longer form content on IGTV! Post on your personal profiles to reach out to friends and family, but don't forget to also create a Facebook business page to start building your business brand too!
I see video as a mega trend, same order as mobile."
So, to say it again, it’s now or never for you to hop onto the video bandwagon to market your brand, product, and services, or risk being lost among other laggards who have refused to move on with the times. The trend is your friend! To accelerate your growth further, it is imperative and inevitable that you may also have to set aside some marketing budget, especially if you're just starting out. Without initial followers of subscribers on your chosen platform, paid or sponsored ads on your videos must be used to target and reach out to your intended audiences, but that will be a topic for another day!
Wishing you all the best in 2019 with your video marketing efforts! As always, AffinityMotions will be glad to assist you if you don't know where to start making videos! Singapore Real Estate videos are our forte, but we help other businesses too! Drop us a message or contact us, we'll be happy to discuss!