New year, new resolutions! For Singapore property agents who have mustered the courage to begin incorporating home tour videos in their marketing plan in the 2022 new year, congrats! Comfort and ease may feel impossible once the record button is pressed, but that's because you might be overthinking! Here are 3 Mindset Hacks to calm you down so you can perform optimally!
Tip 1) Treat The Camera Like Your Friends Imagine having your close friend behind the camera! Wouldn't it be exciting to sell a fitting home to your friend who has been searching endlessly for a new place? That layout she's looking for, the balcony that he is a huge fan of, or even the open concept kitchen that she loves because she is a cooking enthusiast! Without a doubt, you'd share all the benefits and features with no hesitation but rather excitement because you know how it is the best unit that suits them. Tip 2) Reframe The Purpose of Presenting Yes, we all feel the inevitable need to perform like a pro once the cameras turn on but maybe, just maybe, all along, the potential buyers are rather interested in what the unit has to offer rather than you. Reframe your mindset by looking through the lens of your potential buyers, how the USPs of the home would greatly benefit them and how it could be something that they will strongly consider, and how the unit would solve their problems! As you focus on genuinely solving their problems, you'd notice the pressure of performing slowly seeping away because of your shift in focus. Tip 3) Just Have Fun It doesn't need to be super serious, professional, and stiff. Setting yourself in a mood of calmness and ease relaxes everything and might even help you perform better and execute your lines faster. Remember, you are not alone, and there are plenty of presenters out there, even professionals and experienced ones that have their fair share of NGs too. It's just part and parcel of presenting home tours, so nothing much to worry about at all! People tend to resonate better when they see likable or similar traits and personalities others display because it's relatable — Be yourself and never take it too seriously! Practice, Practice, Practice Like during your primary school days where you first had to speak in front of the class, being in front of the camera surely brings a weird combination of excitement and nervousness. Still, your home tour presentations would only improve over time and with more practice. Change your mindset with the 3 tips above and you'll become a pro at property video presentations soon in time to come! You might also like:
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