Calling Singapore Property Agents! Gain More Exposure for Your Videos With AffinityMotions30/9/2021
Have you been struggling with both your property video content creation as well as building up your following? Property videos are already the new norm of marketing properties in Singapore. Without using this versatile format, it is extremely hard for you to gain attention on social media platforms and stand out amidst all the noise!
"S'pore property agents go big on YouTube, TikTok to get eyeballs" — The Straits Times, 17th Oct 2021 Creating Videos And Getting Views Are Challenging At AffinityMotions, we understand the challenges. After all the effort that goes into creating a video, it may be disappointing to find that once you put it up online, the only views, likes and shares you get are from your family, friends and associates. Buying Social Media Ads Are Expensive You may also be paying for ads but they also aren't getting the right responses from your target audience. If you're already spending good money and all the effort to create your video, why not hasten your video creation process and also gain additional exposure with us, at AffinityMotions? Leverage On AM's Proven Expertise & Organic Reach Our Youtube Channel currently has more than 6,000 subscribers, 3 million lifetime views, and consistently reaches up to 100K unique viewers every quarter. DIY video content is great but we know you've got other more important things to do, and we do videos better. So why not get on board with Singapore's most time-tested and proven property video provider? Be Our Featured Agent Today Be the featured agent on AffinityMotions' channel and leverage on our reach to get your videos seen by the audience you need! Drop us a message @ 9724 2738 and let's work together, or contact us below to find out more! You might also be interested:
Huge thank you to the awesome clients who have continued to entrust us in handling their real estate videos! With AffinityMotions YouTube Channel hitting the 6000 subscribers milestone, clients benefit more as they get to enjoy larger exposure for their videos and personal branding. Looking to leverage on our platform to reach out to a larger audience for your videos? Drop us a message @ 9724 2738 and let's work together!
Congratulations if you've been hitting your property sale targets and getting tons of accolades recently in this hot Singapore property climate! Consecutive sale closings give a powerful feeling that most real estate salespeople crave — New launch sold, new exclusive signed, property sold for sellers at a record price and speed!
The lure of instant gratification is a perfectly normal desire for most salespeople. A reminder, however, that the Singapore real estate market does move in cycles! If you're overly sales-focused, what will happen when the market starts to cool? It is easy to get fixated on easy short-term house sales (product) and throw branding (personal brand) out of the door, especially if you seem not to need as much marketing as before. If you are currently doing pure product selling and not doing anything to brand yourself out there, without a doubt, you are doing yourself a long-term disservice. After all, prospects do not just want to engage anyone, but someone they resonate with and believe in! AffinityMotions has crafted another valuable series on go-to video options to place yourself in the spotlight through these four types of personal branding videos! Personal Branding Video #1 | Teaser Marketing Videos
Find out what's their number one problem and address it briefly. Have a balance between useful info/answers and an element of curiosity for them to take the next step of finding out more from you. Let them know your expertise and why you are the best person to solve their problems.
This form of video usually requires just around a minute, and it will then drive the interested individuals straight to your main landing page, be it Facebook or your website, which will lead us to our next point!
Personal Branding Video #2 | Long-form Educational Videos
Now that you have gotten their interest, the next thing to do is give them some of their much-needed answers. Traditionally, this would be signing up for a free article, e-book, 1-to-1 consultation, seminar course preview, etc. However, as you've seen in the past year, getting new leads through offering live online seminars is popular. But, let's be realistic. Camera-shy people will feel tons of anxiety if we are to do live seminars. The best and most comfortable alternative for most people is to do long-form Educational Videos. You can carefully script your content beforehand and do filming retakes if necessary before editing the video to your fancy. The effort to create a good Educational Video is worthwhile as it not only showcases your expertise but can be targeted to a larger online audience. Rather than repeating your answers to commonly asked questions during sales calls or 1-to-1 consultation, you can now educate your leads through your library of video content to give them solutions to their burning questions before meeting them to seal the deal. Personal Branding Video #3 | Personal Profile Videos
Personal Branding Video #4 | Vlogs, Social Media Shorts, & Stories
Suppose educational and personal profile videos are carefully planned portrayals of you as a professional. A vlog, social media shorts, and stories (FB, Instagram, Tiktok etc) would be a more "real" form of content that humanizes you and your day-to-day work behind the scenes. These more "spontaneous" form of video content can be used to show glimpses of your personal lifestyle, family, interests, and hobbies to let your prospects relate to you more, especially if they share similar attributes. Conclusion Your branding is more important than physical property, which comes and goes, to build longer-lasting real estate careers. After all, your real business is you as the real estate advisor providing consultation to serve property sellers, buyers, and investors. Don't you agree it is still wise to devote some time and resources to personal branding videos, even when your sales are currently doing well in the hot market? You might also be interested:
Now, it goes without saying that Video Home Tours are highly recommended as a Singapore Real Estate Agent looking to improve their property listing marketing, especially through social media. But are you truly maximising the potential of your video? AffinityMotions is back again with another informative series with 3 actionable suggestions you can implement straight away to improve the quality of your videos!
Action #1 Angle The Listing Towards The Right Audience
Action #2 Incorporate Engaging Action Scenes
Make your listing video lively and engaging by incorporating more dynamic action scenes! Have a cool sliding door or functional carpentry that your seller has done up? Well, don’t just show what it looks like, but how it works too! These scenes are little touches that get overlooked easily, but they enhance your potential home buyers' visualization.
Action #3 “Unit Got Sold Before The Shoot Day?” Reframe it.
Wait, what about the home-buyers who see your video and are looking to buy your already sold listing? As they are already interested in the sold listing video you've just presented, use it as a basis to recommend other available properties for them. They become better-qualified potential buyer leads for other listings that can similarly cater to their needs.
Maximise Your Home Tour Video's Potential
Undoubtedly in this social media age, doing property videos has become an important skillset as part of a Singapore Property Agent's marketing capability. We hope that we've helped you enhance and maximize the potential of doing videos by implementing the above three suggestions, based on AffinityMotions' insights from our 5 years of creating property videos! You might also be interested:
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